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Promote Your Website Effectively With These 7 Tips

Creating a website is one thing, but giving it out for the world to see is a whole different thing. Compared to promoting your website, creating it is like stealing candy from a baby. By learning how to promote your website, you will be one step closer to monetizing it.

The good thing is, it doesn’t have to cost anything. Of course, there are paid marketing solutions that will probably work faster than the free solutions. But if want to go absolutely free, you definitely can.

Why do I need to promote my website?

You can sell the best service or product in the world. But without a good promotion, nobody will know about it. Your website being online doesn’t mean that people can see it. In fact, it’s most likely that they can’t – Not in a literal sense, of course.

What I mean is that people will have no way of hearing about your website. It’s like searching for Facebook on Google, but it’s on the third page and you’re most likely to click the first few links.

#1: Strengthen your SEO

Learning how to promote your website starts with SEO. SEO (Search Engine Optimization) is the most powerful tool to effectively promote website for free. It is a free way of getting your website ranked higher on Google, Bing or any other search engine. It’s basically telling the search engine how to display the website in their results.

The downside with this free marketing tool is that because it’s so powerful, everyone uses it. The competition is literally endless. The good thing is, a lot of websites don’t have good SEO. This gives you the upper hand. Good SEO means that you’ll soon outrank those with bad SEO.

Google uses a lot of factors to determine how your website ranks in search results. There are a lot of variables you control that can increase your ranking in search results. The first thing you should start doing is to plan your keywords with a keyword research tool like KWFinder. Other things that will improve your SEO score are optimized headings, image alt text, and others.

Hostgator are obviously doing something right, because their website ranks first for the keyword “hosting”, which is what they’re selling.

#2: Make sure your website is fast & optimized

https://storage.googleapis.com/twg-content/original_images/mobile-page-speed-new-industry-benchmarks-01-21.png

Google also ranks your website by speed. Even if they don’t, Google’s research shows that bounce rate increases drastically with every second the website takes to load. The need for faster-loading websites grows bigger and bigger. It’s not wrong to say that we need fast websites as much as we need to breathe.

Before you do any website promotion, make sure you purchase great hosting because that can’t be optimized if it’s slow. Then, optimize your website files like CSS and most importantly JS files to load faster and not block any rendering that happens. A good tool you can use to optimize your website is Google PageSpeed Insights. This tool will tell you exactly what is causing your website to load slowly.

If you have a website that uses PHP, you can serve the visitors a cached HTML version of the pages that don’t need to be live updated. There are plugins for WordPress or any other platform that can help you implement this.

#3: Start a blog

Blogging has become a very main-stream hobby. More and more people are getting into blogs every year. Some of these people start blogging with the hope of creating an income source from it.

But money doesn’t have to be the only thing to be accomplished with a blog. Starting a blog also helps you promote your website free. Regularly writing articles on that blog can help you increase your website’s SEO score, ultimately ranking higher in search results.

The unintentional benefit will be that you will start researching your market much more often and you’ll become an expert. By increasing your skills in your market area, you will ultimately reach more people and even sell more if that’s what you’re trying to do.

Guest blog posts

Guest blogging has recently become a very popular marketing tactic. It’s a mutually beneficial way of building a following for both involved parties. It usually involves another person from the same industry writing a post on your blog.

This allows you to attract some of that person’s network to your blog. The guest has the same benefit, there are usually backlinks in the post that lead back to their own website. This allows them to attract some of your audience to their website.

It’s recommended that you become a guest blogger, but also let someone guest post on your blog. This will definitely enlarge your network, and the backlinks definitely help in increasing your SEO score.

#4: Extensively utilize Social Media

Knowing how to promote your website starts with knowing how to utilize social media. Social media can be used for a lot more than contacting your friends from high school. Social Media is the ultimate tool for businesses and just about anyone trying to promote something.

The best way to promote your website on social media might be to just create an account and start interacting with your customers. 80% of consumers use social media to engage with brands, this should be enough for you to start promoting on social media.

But, if that’s not enough, it also costs 6 times more to solve a customer support issue through calls compared to social media. Additionally, buyers that get replies from brands on Twitter might spend more than 20% more when buying their products.

Wendy’s is doing this the right way. They are playing the game and winning at it. They sometimes engage in roast battles that attract a lot of attention.

#5: Do email marketing

Over 59% of professional marketers say that email is their biggest source of ROI. That is because once you invest in gathering email subscribers, they will most likely remain in your subscription list. After that, it’s basically free marketing, sending promotions, products, newsletters, you name it.

A nicely written newsletter can bring you a ton of visits or even sales. The most important thing to consider is writing the newsletter in a tone that will press the user into clicking the link or button. If you practice this enough, you’ll get to a point where your email marketing brings you a lot of visits and even sales.

There are plenty of services that will help you with website promotion through email marketing. There are plenty for free until a certain number of subscribers. The best thing is, you don’t even need them. Depending on your hosting, you might be able to utilize WordPress plugin like “Newsletter” to do this.

#6: Post quality content

The best way to promote website free is to post quality content. Think about it. You get up in the morning and most likely open twitter and read what the people you’re following have posted. If some of them post a huge quantity of content, to the point that it harms their quality, you unfollow them.

You need to keep this in mind when posting. There’s no need to extensively post content. If you try to post three 1000 word blog posts in a day, you will most likely have no free time and even degrade your quality.

Quality is what brings people back to your blog. Quality is what makes people click the “Subscribe” button after writing their email in the box. It’s quality that will boost your blog, not quantity.

The best thing to do is to find the sweet spot between quality and quantity, that will bring in the most visitors and have a high retention rate.

#7: Paid advertising

If you want to learn how to advertise your website, look no further than Facebook and Google. They’re the two main services to do your paid advertising with. Facebook is a little cheaper and will reach a lot more people. But Google will ultimately provide it to people who are looking for it.

Advertising on Facebook is like begging people to buy, they’re not necessarily looking for a new alarm clock, but an alarm clock ad appears anyway. A very small percentage will click on it, and an even smaller percentage will purchase.

Google, on the other hand, shows ads to people that are searching for them. It’s similar to how the search engine works. The Ad is latched to some keywords and it will appear at the top of the search results for those keywords.

Conclusion

The best way to learn how to promote your website is to keep trying. Take these tips into account, because they are definitely going to make your website promotion easier.

By far, the most important thing promote website free is SEO, there’s no tool that is more powerful for website promotion. Mastering SEO will enable you to rank high on Google, and that ultimately will bring in more visitors and increase retention.

Don’t forget that Google also ranks the website based on speed, optimization, design, ease of use and many more factors. The best way to make sure your website is fast is to purchase great hosting. You can fix the broken code. But you can’t fix slow web hosting, migrating can become hard if your website has a lot of data on it.

Remember that paid advertising services don’t always bring a lot of visitors. Even if they do, the visitors aren’t going to come back if your content isn’t of high quality. Make sure to focus on quality, that way you’ll increase your viewer retention and many more people will click the “Subscribe” button.

2

How I Got a Great Link from using HARO, and How You Can Too!

What is HARO and Why You Must Use It?

HARO (Help a Reporter Out) is a service that connects journalists looking for quotes with people who can give them the quotes they need.

And if you're a struggling, new site fighting against the SERP giants, with their roots firmly implanted in the ground- you need to be creative. In other words- you need to be using HARO to get you some awesome authority links.

Because, besides content (hint: Wealthy Affiliate can teach you how to create awesome content- click here for more: nikolaroza.com)- you also need links to rank.

And in this article I want to show you how I scored an awesome link from Fit Small Business, (one of the strongest sites online) and how you can do the same, or better.

Let’s go!

How to Sign Up for HARO?

Note:

Before we start with the article proper, here's the link I was telling you about. It's on Fit Small Business, a site completely relevant to mine, and a very powerful domain.

In fact, I distinctly remember that right after I got that link, overnight I started ranking for 50+ keywords in the first 100 results of Google, (as per Ahrefs).

Now on with the article!

The sign up process is a cinch, you can do it in 5m or less.

And here's how exactly:

Step #1- Go here:

Step #2-  Click "I'm a source" button.

source HARO

Step #3-  Scroll a bit and click on a "subscribe now" button

subscribe HARO

Step #4- Sign up for Basic, free version of HARO (note: below I give a breakdown what's included in paid HARO accounts)

free HARO account

Step #5- Fill in the details and click "sign up"

That is it! Simple, isn't it?

How HARO Works?

Every work day (Monday through Friday) you'll get three emails in your inbox.

They’ll arrive on:

  • 5:35 a.m.,
  • 12:35 p.m.
  • and 5:35 p.m. ET

Now, since you'll be having a free account, you can't opt for only getting emails about certain keywords (that's a paid feature); but you can get emails based on your site’s niche.

For example I get emails on Business section, and of course Master HARO, which is everything else.

Should You Go With Pro HARO, instead of Free Account?

HARO account plans

That is your decision to make.

However, if you're a beginner and don't have a lot of money, I advise against it.

Heck, I still have a free account but I already got 10+  links, and with very sporadic use of HARO. Your paid profile will not help you get links- but your helpful and thorough answers will.

However, there's definite value in paid accounts for sure, and I myself am thinking of upgrading soon.

Here's the breakdown of three types of paid HARO accounts.

a) Standard ($19 per month)

The Standard plan comes with everything included in the basic plan.

However, you also get keyword alerts. This is great because you will get alerted of request that are highly relevant to you (based on the keyword you chose).

For example, I might choose "SEO" and that means that I would get alerts whenever there's a quote request with a word "SEO" in it.

It's a time saver for sure, because I don't have to plow through endless irrelevant emails.

Note: With a standard plan you can also create a profile with your bio, that you can then automatically insert into your pitches.

For example, here's how David McSweeny of Ahrefs has his.

HARO bio

And you can also respond to HARO pitches directly from HARO interface, which is neat.

b) Advanced ($49 per month)

Advanced HARO has everything Standard plan has, but you can choose 3 keywords to get alerts for, and you can also set up 3 profiles to inset into your pitches.

I like the Advanced plan because it also gives you a head start against your competition. Namely, when you sign up they will send you an SMS alert before they send the standard emails (however- this only works if you live in the USA).

This gives you a few extra hours to craft the best pitch and be one of the first to respond.

And it pays to be the first!

c) Premium ($149 per month)

Premiums gives everything Pro does, plus you can set up unlimited profiles and keyword alerts. This plans is the best- but also mighty expensive.

HARO Etiquette: The DOs & DON'Ts
(How to send pitches that get accepted)

Not all pitches are created equal; and most are just horrible dribble.

Here are some tips to make yours stand out.

#1- Follow the Guidelines Closely

Each journalist is going to tell you what to write about, and HOW to write about it.

For example they might want you to list 10 things about X. So, send them a list of 10 items, NOT a paragraph.

Or they might need a paragraph response on Y. So send them a paragraph and NOT a list.

Get it?

You have to follow the rules closely, or you will not get featured, simple as that.

Here's a pitch I responded to a few days ago.

HARO request

And here's my response.

The post has not been published yet, but I followed the instructions and we'll see if my contribution gets accepted.

#2- Be concise

Short and sweet works best for most pitches.

That’s because most of these quote requests ask specific questions and to a large group of people . So you have to be concise or you will miss your chance simply because your answer was too thorough.

PRO TIP!

if it's really impossible to be brief with what they ask you, then go all out.

If the journalist likes your reply, they will extract a quote or two and make it a part of their content piece.

In fact, my initial pitch to Fit Small Business link was 300 words through, but Anna Dizon, (the author) extracted 70 words or so that she liked.

But I still got my link, which is what I like:)

#3- Have a bio

Write a bio with some basic data and links about you. Then save it and just use it over and over.

Here's How NOT To Approach HARO?

HARO have some tight rules about user behaviour that you better follow to a tee. Or risk being permanently banned.

Here are the things they frown upon.

a) DO NOT spam journalists with pitches unrelated to their request.

For example, let's say you have a site about coffee and they require your input on best ways to keep your pet dog healthy.

Well you're certainly not going to send them "reasons why coffee is bad for your dog" It's not asked for and it is a clear violation. It's spam.

b) DO NOT try to figure out who the journalists are (they often hide their names).

Even if they don't conceal their name, it's a violation to contact them outside HARO. If you do, and they report you’ll be banned from HARO.

c) DO NOT attach files to email

It's forbidden.

Instead, use DropBox or Google Drive to host files they need.

d) DO NOT be overly self promotional

What I mean is, let's say you give a good reply and at the end you write,

"Hey name,

I'm also an expert on X, Y, Z, if you need some input about these, I'll always be there to help.

Cheers!"

While you think you're being courteous, you're actually breaking the HARO rules.

So just don't do it.

Be professional.

PRO Trips To Maximize Your Chances

a) Have a decent looking site

I don't mean custom-designed, or even with a paid theme.

No, that's not necessary.

But you do need to have a site that:

  • is clean (looks elegant and has lots of white space)
  • has content front and center
  • is fast
  • is responsive on all devices

Hey, that's mine I just described:)

Take a look:

nikolaroza

b) Have some content

You definitely don't have to have hundreds of articles written, but you do need to have a good sample of ten or so; so the journalist can see when they visit your site that you're  a serious blogger, and someone qualified to give advice on X.

Because they don’t link to thin spammy, low quality sites

For example, I only have 9 articles on my site, but that hasn't prevented me from grabbing 10+ links from HARO already.

It has helped me a lot.

3. Make “soft” connections with journalists

Soft meaning your not going to send them emails outside HARO, because that is strictly forbidden. But you are going to follow reporters on Twitter. Most of them have very active accounts, and by:

  • following them,

  • connecting with them in a genuine way,

  • sharing their stuff,

  • Supporting them

You will eventually get on their radar.

So next time they have to choose someone for their article, they won't-  they'll simply pick you.

Because they "know" you already. 

It makes their life so much easier.

Conclusion

The true power of HARO lies not in getting tonnes and tonnes of links; no, it's biggest benefit is getting links your competitors would be hard pressed to replicate.

So, each link you score helps you build an authority moat around your site and brand. And sooner or later, your competition will wake up to see that you've advanced so far that they can only trace you footsteps in the SERP sand, and those too are disappearing oh so fast.

And you? Oh, you'll be blogging from some sandy beach somewhere:)

But enough with reading this article. Now you know so… Get to work and get it done!

But first- leave me a comment below.

Thank you 🙂

Increased Online Brand Exposure – Best SEO Tactics to Implement

A brand, whether it’s of an established or a start-up company, is a precious asset. It is truer when you've invested a considerable amount of time, money and other resources in creating and building it.

Enhancing and expanding brand awareness is one of the core priorities today. Since online marketing is the order of the day, it’s essential to increase your brand exposure online. 

However, from time to time the search engines are updating their algorithms. Therefore, your brand needs to opt-in for new tactics while executing online brand awareness tactics.

SEO (Search Engine Optimization) tactics play a significant role in enhancing the online brand exposure.

Yours is an online business so you will have to depend on SEO tactics for better brand recall and awareness.

You can count on an SEO agency for this. Reach out to one based on your location. If you are in Los Angeles, you can search for Los Angeles SEO Agency and select the one based on the search results and your requirements.

Alternatively, you can resort to the following SEO tactics for brand awareness and exposure...

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How to Check Keyword Competition in Google?

This is a guest post by Nikola Roza from nikolaroza.com

Have you ever found a great keyword with a huge search volume and low competition?

It was there for you to take it, use it, profit from it.

You tried and…

Don’t bother telling.

I know you found one. I know you tried to rank for it. And I know you failed despite you gave it your all.

Why didn’t you rank for that low hanging fruit keyword? Do you know?

Before deciding to go after that keyword, did you try to check your competition is Google?

I am assuming you haven’t. Maybe you didn’t even know it could be done?

In that case, stick around, because this post will tell you everything you must know about researching for your keyword competition and how to outrank your competitors. 

Soon you’ll be in front of that dreaded competitors of yours.

Because I can assure you, most of them don’t know what I’m about to show you.

Let’s get started...

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4

Affiliate Marketing Mastery Review (Don’t Waste $1,997!)

Welcome to my Affiliate Marketing Mastery review!

First of all, I must Congratulate you for taking your time to do your own research before buying into any "seemingly good" product.

That's the way to avoid scams and find the legitimate way to make money online!

Stefan James claimed to help you build a 7-figure affiliate marketing business from scratch through his Affiliate Marketing Mastery course.

Is it really possible? Is this course worth it?

Here's the truth...

Affiliate Marketing Mastery Review Summary

Product Name: Affiliate Marketing Mastery

Founder: Stefan James Pylarinos

Product Type: Affiliate Marketing Course

Price: $1,997 or 3 payments of $767

Best For: Beginners who want to get started with affiliate marketing

affiliate marketing mastery review

Summary: Yes, Affiliate Marketing Mastery is a legit course. In fact, it's not just legit but full of great values and tons of training to help anyone get started with affiliate marketing the right way. However, the major downsides is that it's just a course without actual tools yet it is charging a whopping $1,997. So, I would say it is a great but overpriced course.

Rating: 85/100

Recommended: Yes, but not worth the price!

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33

Jaaxy Review – Your Unfair Advantage in the Game of SEO!

Welcome to my Jaaxy review!

Are you looking for a keyword research tool that can help you rank your article in the top Google ranking?

Or are you looking for a tool that can help you do proper keyword research for your new website?

Regardless of what you want to achieve, Jaaxy is an indispensable tool you need as long as it's related to keyword research and Search Engine Optimization.

By the end of this Jaaxy review, you'll understand why I call Jaaxy "your unfair advantage in the game of SEO"

But first things first, I am an affiliate of Jaaxy keyword tool.

The most important reason for being an affiliate of Jaaxy is not because I want to make money but because I LOVE JAAXY and I'm using it every single day since I started my Affiliate Marketing journey.

In fact, one big factor for me to create my own 4-Figure Monthly Passive Income Stream at the young at of 21 without any College degree is because of Jaaxy!

That's why I really want to share with you this awesome tool that has allowed be to achieve financial independence at such a young age.

Jaaxy Review Summary

Product Name: Jaaxy Keyword Research Tool

Founder: Kyle Loudon & Carson Lim

Product Type: Web-based Keyword Research Tool

Price: Free Trial (30 searches), $49/month or $99/month

Best For: Affiliate marketers, bloggers, content marketers, freelancers, website owners, etc.

Summary: Jaaxy is one of the best keyword research tool in the market. There are definitely some drawbacks, just like any other products do as well. But it's more beginner-friendly than many other competitors and it has all the essential tools for you to use.

Rating: 95/100

Recommended: Yes

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47

Wealthy Affiliate Review: An Honest & Untold Message from a Successful Wealthy Affiliate Member…

Welcome to my Wealthy Affiliate review!

I know there are tons of WA reviews on the internet and I only have a few seconds to capture your attention.

So, very quickly WHY listen to me and spend your precious time reading my Wealthy Affiliate review?

Very simple...

  • I've been a WA member since 2016 at the age of 18 and...
  • I'm now earning a 4-Figure Monthly Passive Income at 21 years old, thanks to the help of Wealthy Affiliate!
jerry huang
affiliate commissions oct 2018

My October 2018 commission thanks to Wealthy Affiliate

I understand there are two sides to this. Critics of Wealthy Affiliate will claim that this is another biased review by a Wealthy Affiliate member.

But I can guarantee you that this is one of the MOST HONEST & UNBIASED reviews online about Wealthy Affiliate.

How can I be so confident?

There's a reason for me to give Wealthy Affiliate a score of 90/100, unlike other WA members giving WA a score of 98/100 or even 100/100.

So, let's don't waste anymore time and let me uncover all the necessary things you need to know about Wealthy Affiliate.

Take Note! My goal here is to make critics of Wealthy Affiliate speechless because this is so authentic and unbiased that they have nothing to criticize about.

Cool?

Wealthy Affiliate Review Quick Summary

Product Name:
Wealthy Affiliate

Founder: Kyle Loudon & Carson Lim

Product Type: Affiliate Marketing Training Community

Price: Free Starter Membership & Premium Membership ($49/month or $359/year)

Best For: Affiliate Marketing beginners

Wealthy affiliate logo

Summary: Wealthy Affiliate, although not perfect, is my top recommended community for beginners to start their online journey creating passive income streams via affiliate marketing. The only problem is that it can take a long time to see results and it only focuses on organic SEO as the traffic generation method.

Rating: 90/100

Recommended: Yes

No credit card info needed & I'll guide you personally 🙂

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The Wealth Network Review – Not The Best Amazon FBA Training

Welcome to The Wealth Network review!

First of all, I must Congratulate you for taking your time to do your own research before buying into any "seemingly good" product.

That's the way to avoid scams and find the legitimate way to make money online!

I know I only have a few seconds to capture your attention. So very quickly why listen to me?

Very simple...

Because I'm NOT an affiliate of The Wealth Network despite it's free to join their affiliate program without buying any product from them.

So I'm not trying to make money from you or whatsoever. As usual, I'm just trying to review this program objectively and guide my readers in the right direction.

Is The Wealth Network a scam? Let's find out...

The Wealth Review Summary

Product Name: The Wealth Network (TWN)

Founder: Founded by Jesse Singh, Sean Agnew, Josh Jacobs and David Arnett in July 2017

Product Type: Amazon FBA course

Price: $3 (front-end), $67/month + upsells up to $9,997!!

Best For: Newbies who want to get started with e-commerce

the wealth network review

Summary: The Wealth Network is a decent platform teaching people about making money online specifically through Amazon FBA. They have legit training and there will be coach guiding you 1-on-1. But the problem is the price, their refund policy and the teaching of some bad techniques. (I'll definitely explain more in the full review below)

Rating: 55/100

Recommended: Not really

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8

SEO Backlinks Strategy: Your Ultimate Link Building Guide

In this article, we will enter one of the internet's most underused yet, very delicate mechanisms that has caused little known sites to blow up into all out authorities in their niche gaining hundreds upon thousands of visits per day...

And this strategy is called: Backlinking.

If done correctly, backlinking can single handedly turn your business into a 6-figure a month earner. But doing it incorrectly can get you in Google’s doghouse and no one will be able to find you online.

We will talk about some fundamentals, how we can find safe and high-quality backlinks, discuss the importance of email outreach, a few techniques, and what we need to avoid in our backlinking strategies.

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24

Is Google Sniper a Scam? (A Legit product of the PAST!)

Welcome to my Google Sniper review!

Chances are, you may have seen Google Sniper's sales video talking about earning $1K to $3K per day from your laptop:

google sniper sales video

Google Sniper Sales Video

So you want to find out what this product really is about. You've definitely come to the right place because you're going to find the information you need in this in-depth review of Google Sniper.

Is Google Sniper a scam? Let's see...

Google Sniper 3.0 Review Summary

Product Name:
Google Sniper 3.0 (Click here to join)

Founder:
George Brown

Product Type: Affiliate Marketing Course

Price: $47 + Various upsells ($1 Offer is no longer available)

Best For: George himself and Affiliates promoting this product

google sniper review

Summary: Google Sniper is a legit product that used to work. It teaches people how to build niche websites, rank them high in Google and make money by selling affiliate products. But the major problem of Google Sniper is that a lot of the contents & strategies are outdated. Today, it's impossible for you to succeed simply by following its training. (I'll prove to you in this review)

Rating: 40/100

Recommended: No

By the way, Google Sniper is NOT endorsed by Google and it has absolutely no relationship with Google as well!

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