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Fast-Accelerating Trends That Will Define Digital Marketing In The Coming Years

Online marketing has come a long way from spam emails and ad banners. Its projected growth of $786.2 billion by the year 2026 adequately proves this. Digital marketing continues to grow more sophisticated with each passing year, from ever-evolving techniques such as affiliate marketing to innovative concepts such as interactive marketing. The prevailing trends in online marketing can very well shape the face of commerce as we know it, seeing as so much of our business is done on the internet these days. If you're looking to ride the wave of the hottest digital marketing trends right now, read on to find out what they are and how you can get in on them.

Watchable Social Media-Based Video Advertising

In this day and age, the dominion of short form, social media-based video content is practically absolute, especially among young people. Instagram sees over 1 billion visitors daily, the vast majority of whom are under the age of 30. The prevailing success of brands who have managed to secure sponsorship deals with YouTubers who know how to make even advertisements watchable is nothing to scoff at. And that’s to say nothing of TikTok.

Due to the changed nature of social interaction in this post-pandemic world, we are experiencing a dramatic uptick in social networks that provide the most efficient method of information delivery available to us right now: video. Well-thought out video content holds attention much better than text or images, and has the potential to impress itself upon the audience by being catchy, sensational, funny, or otherwise memorable and watchable. "Watchability" is the key word here, and you can easily use audience feedback to gauge whether or not your ad placement went over well. You may have already come upon comments on YouTube or TikTok that go something like "this creator can even make ads entertaining!" That's the kind of content that you would want to associate your brand with. Failing that, a highly loyal audience base may still try out your products or services because they know that doing so will help support a creator that they love. 

Conversational Marketing Tactics

These days, everyone is clued into the idea that corporations, especially large ones, do not really harbor any genuine concern about the welfare of their clientele. This gives you a unique advantage if you have a small or medium-sized business. Your smaller scale of operations makes you seem more approachable, just as the manager of a local store is more approachable than the administrator of a mall. You can leverage this to build trust and rapport with your customer base, such that they would even prefer you over larger, more established brands. The primary means to do this is known as conversational marketing. This philosophy is centered around communicating with the customer directly and in real-time. Then, they hone in on their needs and make an earnest attempt to fulfill them. 

We have already seen the beginnings of this in the form of website customer support chat, and more recently in larger brands maintaining a constant presence on social media. However, these are widely regarded to be lacking in promptness and sincerity. Customers respond better when they feel like they are interacting with an actual person, not an AI or an overly drilled customer service rep. You can improve massively upon the lackluster attempts of companies in the past by playing the conversational marketing game more actively. Attract customers with a strong, accessible social media presence, and reel them in further with useful and informative tools such as a well-built website.

An experienced digital marketing agency should be able to help you with the heavy lifting there. Then, maintain your clientele by being casual and friendly, marketing your products in such a way that actually addresses their needs. This also entails being constantly available to assist clients, give free quotes and advice, and troubleshoot issues with your products. Such behavior makes you come across as far more sincere than a megacorporation responding to their clients in an overly clinical and robotic way.

Personalized and Interactive Content

People like to have agency, and to be allowed to engage with things at their own pace. That's why interactive content tailored to individual customers' preferences and personality is on the rise. Interactivity reduces the annoyance potential customers feel when faced with traditional ads. Personalization delivers solutions that are immediately relevant to each customer's specific situation, which translates to better retention and higher conversion rates. These days, interactive marketing is most commonly practiced in the form of contests , giveaways, quizzes, and surveys. There is plenty of room for improvement here. You can amp up the interactivity of contests and giveaways by developing your own proprietary gaming app. Or you can grab attention with novel, captivating content such as 360-degree videos or interactive visual presentations. 

Personalized marketing, on the other hand, can take the form of offering individual customers plenty of options to tailor your offerings to their specifications. Think of it as the counterpart to search engine optimization. SEO hooks in customers to your site, while personalization lets them access exactly what they're looking for as quickly as possible. As much as possible, you should give the customer the means to craft their own experience using your resources, instead of defining your product for them. 

The internet can be fickle at the best of times, but you can be sure that these trends will have a lasting effect on the online market, simply because they focus on things that all human beings share. We all want to be entertained, engage in things we find worthwhile, and be in control of the content we get exposed to. If you deliver this to your client base, you can be sure that you've made an impression on enough of them to provide a net benefit to your brand image.

3 Ways To Effectively Market A Product In Your Blog

You now have a successful blog up and running. By this measure, it means that you have a steady following or audience – your blog’s followers. 

Your website is ranking well. So, with this kind of advantage, you can now do so much more than just being blogging per se. Give yourself a chance to increase the marketability and profitability factor of your blog. In so doing, you’re able to make the most of all the hard work that you’ve put into this moneymaking hobby. 

Today, when you go through many blogs, you’ll find that there’s also a wide array of products that are being sold through these blogs. Selling products and services on your blog is actually one of the best, most effective, and sneakiest ways for you to turn the loyal audience that you now have into a steady stream of followers. 

If you’re looking to get started with this kind of venture, you’re in the right place. Read through below to learn more about the many ways as to how you can effectively market products and services on your blog.

 1 Start By Utilizing Your Email List 

One of the advantages of already having a blog up and running is you’ve got an existing email list to start with. This email list refers to those subscribers that have signed up to updates that you’d consistently send through your blog. You can make use of this subscriber list to sell your products and services to them. 

This process is also referred to as email marketing. The key is to send emails that are effective enough to capture the attention of your subscribers. That way, they’ll actually open the email and buy a purchase. Else, your email might just end up in the spam folder.

That said, here are some of the best tips for effective email marketing: 

  • Send your emails at an appropriate time, which is usually in the middle of the week. That’s when most email users will spend more time browsing through their email. Then, do it also between nine to ten o’clock in the morning, according to your own time zone. 
  • Keep your message subject brief and concise but also catchy.
  • Send visual emails since these can also capture the attention of the recipient the most. By this, it means that you’ve got graphics and other media to go along with the photos of your products and services.

2.Get Started With Affiliate Marketing

Another way for you to sell products and services is to get started with affiliated marketing. This refers to the act of working as an affiliate, whereby you promote products and services in your blog. 

Business, Technology, Internet and network concept. Young businessman working on a virtual screen of the future and sees the inscription: Affiliate marketing

Here, you’re not selling your own products. Instead, you’re selling other businesses’ products, which naturally fall within your specific niche. In exchange for your efforts, you’re paid a fixed fee per blog post.

For instance, if you’re in the business of selling cannabis-related products or other health and wellness medication, you can build a strong cannabis affiliate network

On top of that, some companies also give compensation for every sale that’s made on the product. One of which is through a link that you share on your blog, with your corresponding code. 

Another means of affiliate marketing has to do with promoting services. This is very common in the tourism industry. Here, in exchange for a promotional blog from your end, you’re given a free holiday or stay in the resort or from the airline company. Either way, it works as a win-win for you. Not only do you get to earn, but you also have the potential to travel for free, too. 

3.Answer Questions In Forums 

When you have an established blog up and running, chances are, you’re also going to meet the need of answering questions in different forums. Directly, there may be other Internet users that’ll interact with you through the “Contact Me” or comments suggestions of your own blog. 

Use these as an opportunity for you to sell various products and services. A sneaky way for you to do it is to take note of some common concerns or problems that the Internet users may have. If you feel that you have a product to offer that addresses their concerns, grab this chance to promote a product or service.

Because these Internet users have long been following your blog, they already trust you enough to take your word for it. You don’t have to start from scratch by trying to gain the love and patriotism of these Internet users. 


With this list of different ways to sell products in your blog, you can now see that it’s actually a doable venture for anyone. If other bloggers can do it, then surely you can, too. Plus, there’s also that added advantage whereby you can also choose the means of promoting your blog that best speaks to your preference. This makes the venture into selling through your blog a more enjoyable and easier one. Now, get started with selling and earning more.

Why Proper Affiliate Management Is Important To Your Success

In today’s day and age of technological advancements, it is not uncommon for many to see the power and benefits that digital marketing can bring. With countless users on the World Wide Web, digital marketing has become even more effective than ever. With this, it is important to start with the knowledge that digital marketing is a broad and comprehensive concept. There are many facets of digital marketing that you can apply for you to succeed, and one of them is affiliate management, which is offered by teams and companies, such as iAffiliate Management.

Affiliate management refers to the hiring of affiliate partners for them to promote your goods and services. In exchange for this performance, they are paid a fee and, in some cases, a commission on top of this salary. Without a doubt, affiliate marketing has consistently proven its efficacy in making businesses successful. That said, read through below to learn about the benefits that you can gain from proper affiliate management for your success.

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3 Strategies to Earn More Affiliate Commissions With YouTube in 2019

I’ve started my journey in online marketing years ago with SEO when this practice was the real deal.

It was 2008, and there were no Facebook or Twitter yet. Nonetheless, YouTube wasn’t the ‘free traffic’ machine of today.

Fast forward to 2019, there are no better marketing channels than YouTube that can get you a reliable and high-quality amount of free traffic to your site or to affiliate offers.

Yet, despite the platform from Google seems flooded by new ‘youtubers’ every day, there is still huge space in every niche to take over and earn more affiliate commissions in 2019.

The reason is simple: most people are and will be camera shy. But that’s is not a problem, you can still make relevant numbers without showing your face.

I will explain how in this article. Keep reading!

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Promote Your Website Effectively With These 7 Tips

Creating a website is one thing, but giving it out for the world to see is a whole different thing. Compared to promoting your website, creating it is like stealing candy from a baby. By learning how to promote your website, you will be one step closer to monetizing it.

The good thing is, it doesn’t have to cost anything. Of course, there are paid marketing solutions that will probably work faster than the free solutions. But if want to go absolutely free, you definitely can.

Why do I need to promote my website?

You can sell the best service or product in the world. But without a good promotion, nobody will know about it. Your website being online doesn’t mean that people can see it. In fact, it’s most likely that they can’t – Not in a literal sense, of course.

What I mean is that people will have no way of hearing about your website. It’s like searching for Facebook on Google, but it’s on the third page and you’re most likely to click the first few links.

#1: Strengthen your SEO

Learning how to promote your website starts with SEO. SEO (Search Engine Optimization) is the most powerful tool to effectively promote website for free. It is a free way of getting your website ranked higher on Google, Bing or any other search engine. It’s basically telling the search engine how to display the website in their results.

The downside with this free marketing tool is that because it’s so powerful, everyone uses it. The competition is literally endless. The good thing is, a lot of websites don’t have good SEO. This gives you the upper hand. Good SEO means that you’ll soon outrank those with bad SEO.

Google uses a lot of factors to determine how your website ranks in search results. There are a lot of variables you control that can increase your ranking in search results. The first thing you should start doing is to plan your keywords with a keyword research tool like KWFinder. Other things that will improve your SEO score are optimized headings, image alt text, and others.

Hostgator are obviously doing something right, because their website ranks first for the keyword “hosting”, which is what they’re selling.

#2: Make sure your website is fast & optimized

Google also ranks your website by speed. Even if they don’t, Google’s research shows that bounce rate increases drastically with every second the website takes to load. The need for faster-loading websites grows bigger and bigger. It’s not wrong to say that we need fast websites as much as we need to breathe.

Before you do any website promotion, make sure you purchase great hosting because that can’t be optimized if it’s slow. Then, optimize your website files like CSS and most importantly JS files to load faster and not block any rendering that happens. A good tool you can use to optimize your website is Google PageSpeed Insights. This tool will tell you exactly what is causing your website to load slowly.

If you have a website that uses PHP, you can serve the visitors a cached HTML version of the pages that don’t need to be live updated. There are plugins for WordPress or any other platform that can help you implement this.

#3: Start a blog

Blogging has become a very main-stream hobby. More and more people are getting into blogs every year. Some of these people start blogging with the hope of creating an income source from it.

But money doesn’t have to be the only thing to be accomplished with a blog. Starting a blog also helps you promote your website free. Regularly writing articles on that blog can help you increase your website’s SEO score, ultimately ranking higher in search results.

The unintentional benefit will be that you will start researching your market much more often and you’ll become an expert. By increasing your skills in your market area, you will ultimately reach more people and even sell more if that’s what you’re trying to do.

Guest blog posts

Guest blogging has recently become a very popular marketing tactic. It’s a mutually beneficial way of building a following for both involved parties. It usually involves another person from the same industry writing a post on your blog.

This allows you to attract some of that person’s network to your blog. The guest has the same benefit, there are usually backlinks in the post that lead back to their own website. This allows them to attract some of your audience to their website.

It’s recommended that you become a guest blogger, but also let someone guest post on your blog. This will definitely enlarge your network, and the backlinks definitely help in increasing your SEO score.

#4: Extensively utilize Social Media

Knowing how to promote your website starts with knowing how to utilize social media. Social media can be used for a lot more than contacting your friends from high school. Social Media is the ultimate tool for businesses and just about anyone trying to promote something.

The best way to promote your website on social media might be to just create an account and start interacting with your customers. 80% of consumers use social media to engage with brands, this should be enough for you to start promoting on social media.

But, if that’s not enough, it also costs 6 times more to solve a customer support issue through calls compared to social media. Additionally, buyers that get replies from brands on Twitter might spend more than 20% more when buying their products.

Wendy’s is doing this the right way. They are playing the game and winning at it. They sometimes engage in roast battles that attract a lot of attention.

#5: Do email marketing

Over 59% of professional marketers say that email is their biggest source of ROI. That is because once you invest in gathering email subscribers, they will most likely remain in your subscription list. After that, it’s basically free marketing, sending promotions, products, newsletters, you name it.

A nicely written newsletter can bring you a ton of visits or even sales. The most important thing to consider is writing the newsletter in a tone that will press the user into clicking the link or button. If you practice this enough, you’ll get to a point where your email marketing brings you a lot of visits and even sales.

There are plenty of services that will help you with website promotion through email marketing. There are plenty for free until a certain number of subscribers. The best thing is, you don’t even need them. Depending on your hosting, you might be able to utilize WordPress plugin like “Newsletter” to do this.

#6: Post quality content

The best way to promote website free is to post quality content. Think about it. You get up in the morning and most likely open twitter and read what the people you’re following have posted. If some of them post a huge quantity of content, to the point that it harms their quality, you unfollow them.

You need to keep this in mind when posting. There’s no need to extensively post content. If you try to post three 1000 word blog posts in a day, you will most likely have no free time and even degrade your quality.

Quality is what brings people back to your blog. Quality is what makes people click the “Subscribe” button after writing their email in the box. It’s quality that will boost your blog, not quantity.

The best thing to do is to find the sweet spot between quality and quantity, that will bring in the most visitors and have a high retention rate.

#7: Paid advertising

If you want to learn how to advertise your website, look no further than Facebook and Google. They’re the two main services to do your paid advertising with. Facebook is a little cheaper and will reach a lot more people. But Google will ultimately provide it to people who are looking for it.

Advertising on Facebook is like begging people to buy, they’re not necessarily looking for a new alarm clock, but an alarm clock ad appears anyway. A very small percentage will click on it, and an even smaller percentage will purchase.

Google, on the other hand, shows ads to people that are searching for them. It’s similar to how the search engine works. The Ad is latched to some keywords and it will appear at the top of the search results for those keywords.


The best way to learn how to promote your website is to keep trying. Take these tips into account, because they are definitely going to make your website promotion easier.

By far, the most important thing promote website free is SEO, there’s no tool that is more powerful for website promotion. Mastering SEO will enable you to rank high on Google, and that ultimately will bring in more visitors and increase retention.

Don’t forget that Google also ranks the website based on speed, optimization, design, ease of use and many more factors. The best way to make sure your website is fast is to purchase great hosting. You can fix the broken code. But you can’t fix slow web hosting, migrating can become hard if your website has a lot of data on it.

Remember that paid advertising services don’t always bring a lot of visitors. Even if they do, the visitors aren’t going to come back if your content isn’t of high quality. Make sure to focus on quality, that way you’ll increase your viewer retention and many more people will click the “Subscribe” button.