How To Immediately Improve SEO Rankings For Any Content In 7 Steps?
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How To Immediately Improve SEO Rankings For Any Content In 7 Steps?

How to improve Search Engine Optimization (SEO) rankings is a very common question among bloggers and online marketers.

Everybody wants their content to be on the first page of Google or even better the first position to get maximum traffic. But a lot of you are struggling. (The fact that you're reading this post right now shows that you're one of them...)

You've probably been wondering why your content just couldn't rank well in the search engine no matter how much time and effort you put in. I can totally understand that feeling. It sucks! It feels like your efforts are wasted, right?

Don't worry!

I know many of you have high quality contents that deserve a better ranking.

More...

One of the problems could be your post is not SEO friendly enough for search engines to give you your deserved ranking position.

In this post, let me teach you 7 simple tips to improve your SEO ranking for your existing posts. These tricks can be implemented in just a couple of minutes. And you can use these tips to make your future posts rank better as well.

7 SEO Tips To Skyrocket Your Rankings

Before we even get started, let me show you how I managed to achieve Google page 1 position 4 ranking in just 3 minutes after publishing my post by using the 7 tips I'm about to share with you!

#1 Meta Title

Meta title is different from the headline of your post. Meta title is the title which the search engine indexes. It is also the title of your post that search engine users see in the search engine results page (SERP).

post headline, title

This is a post headline in WordPress editor

meta title example in serps

Meta Title example in SERPs

This means that you can have a different headline from your meta title. Basically, headline is the title of your post that is shown only within your post. Whilst, meta title is the title of your post that is shown elsewhere, including SERP, social media, browser tabs, etc...

Many people thought having a title for your post is enough.

You must have a meta title because it allows search engines to immediately identify the title of your page and better understand your content.

If you're using WordPress, meta title can be added in your SEO plugin.

yoast meta title

This is how meta title looks like in Yoast SEO plugin

Ideally, you should include the keyword of the post in your meta title. 

For example, if your keyword is "make money blogging", your meta title can be "How To Make Money Blogging in X Steps?"

Also, the optimal character of a meta title is between 50 to 60 characters. Keep your meta title below 60 characters if not the rest of your meta title will not be shown in the SERP.

(Related Post: Which is the Best SEO plugin for WordPress?)

#2 Meta Description

Meta description is a short summary to tell search engines what your post is about. It is also the short description shown in the SERP under your meta title.

meta description example in serps

Meta Description example in SERPs

Again, meta description is a MUST for on-page SEO as it allows search engines to better understand your content. It can be added in your SEO plugin as well.

yoast meta description example

Here's how you edit your meta description in Yoast SEO pluign

The character limit of the meta description is 160 characters. So, try to keep the length of your meta description between 150 to 160 characters.

Meta description is another place you should include your keyword.

#3 Keyword in Content

This is a very straight forward point. You definitely need to include your keyword in your actual content.

However, the old SEO techniques would talk about keyword density, which means the ratio of the number of times your keyword appears in your content as compared to the total word count of the post. This is an outdated technique.

In today's SEO, the number of times your keyword appears in the content doesn't matter anymore. As long as your keyword appears at least ONCE, you're good to go. (Ideally, in the first or first few paragraphs of your content.)

Techniques like keyword stuffing all these are not only outdated but can actually have a negative impact on your ranking because Google now put a lot of emphasis on quality content that your readers like.

The old SEO techniques are kind of trying to cheat and mislead the search engine. Google will definitely penalize these kind of tricks.

So, you should write freely and your goal should be offering maximum value to your readers. Just make sure your keyword appears at least once in the whole content regardless of how long it is.

#4 Alt Attributes Within an Image

When you're editing your image in your WordPress editor or any Content Builder Plugins, there are 4 main sections you need to pay attention to: Title, Caption, Alt Text and Description. These are important field you need to fill up.

importance of image alt attribute

The 4 fields you need to fill up with Alt Text being the most important

Among the 4, the most important one is the Alt Text. It has 2 main purpose:

  1. It helps visually impaired people to understand the image because having Alt Text allows screen readers to tell them what the image is about. This improves user experience which is what Google wants.
  2. Alt Text also helps Google to understand what your image is about. This improves SEO for your page.

When you type in all 4 fields, only Caption will be shown to your readers in your front-end published content. The Alt Text and Description are not shown visually but are included in the HTML of your page. (Google Bots will crawl them)

Ideally, you should have at least one Alt Text that contains the keyword of your post. This is another SEO tip you need to adhere to.

But, please refrain from keyword stuffing and don't just copy paste your keyword into all the fields. You should have some variations of the keyword to better describe the image as much as you can.

#5 Internal Links

Internal links are hyperlinks pointing at different pages within the same domain. So, when you link to other pages of your website, it is considered as an internal link.

Internal links are good for SEO because they allow both readers and Google bots/spiders to better navigate and crawl your website. Also, it spreads the "link juice" to other pages of your website, making your website more SEO friendly.

So, trying to include more internal links within your pages/website whenever suitable. But don't just anyhow link. The link must be relevant!

#6 External Links

On the other hand, external links are hyperlinks pointing at another domain/website.

Some of you may be wondering why we need to send our readers to other people's website by putting external links. This triggers them to leave our website, isn't it?

Yes, it is. External links not only gives link juice to other websites but also makes your readers leave your site.

However, the fact is that linking to other authority websites can actually help your site's SEO as well!

Ideally, you should have both internal and external link within your post. Because all these show Google that you're trying to offer as much value to your readers as possible by providing them with more relevant information.

Here's the trick...

  1. Only link to highly relevant and authority websites/pages
  2. Open the link in a new window so that readers won't leave your site and never come back
  3. Make sure your anchor texts are relevant keywords as well (anchor texts are words that you create hyperlinks on)
  4. It's best to have a somewhat balanced amount of internal and external links
open link in new tab

Check this box to open link in a new tab

#7 Video Embed

Having a video embedded in your post has 2 main SEO advantages:

  1. It provides another way for people to consume your content, i.e. improve user experience. This is good because there are people who prefer to watch videos than read texts.
  2. Having a video on your post will generally increase your readers time spent on your page & website while they watch the video. Visitor's time spent on your site is an important SEO indicator for search engines.

Judging from these two benefits, you can understand how having video embed can greatly improve your page ranking if done properly.

Here are some tips for you...

Firstly, you can create your own video for your page. This requires another set of skills to film and edit your videos. Don't expect your video to look nice at the start because it takes a lot of practices to make awesome videos. (Successful YouTubers aren't that easy to become!)

Secondly, instead of creating your own videos, you can just embed other people's video from YouTube. As long as their videos have an "embed" button, it is perfectly legal to embed it inside your content.

legal youtube video embed

YouTube videos are legal to embed as long as you can find this "Share" button with an embed link.

The important thing is always RELEVANCY!

Make sure you're always adding value to your readers. That's the most important thing to succeed in Search Engine Optimization!

BONUS SEO Tips

#1 Fetch As Google

Basically, fetch as Google is the way for you to request Googlebots to crawl and index your newly published content.

Let me show you how to do this:

If you have not set up your Search Console for your website, you should follow the guide here and go set it up now! It is one of the most important thing for your website ranking.

Once you have your Search Console properly set up and verified, go to "Crawl" -> "Fetch as Google".

fetch as google how to

Copy paste your post URL and click "Fetch and Render".

Request Indexing

Click "Request Indexing" and then verify you're not a robot. Finally, you can request Google to crawl this URL.

You don't have to do this every time because Googlebots will periodically crawl your website according to your publishing frequency. Manually fetching as Google is just to speed up the indexing process by requesting Googlebots to crawl your site straight.

Update:

You can use Search Console's AddURL to request for a faster Google Indexing!

#2 Post on Google+

As you would have known, Google+ is the social network owned by Google. It's always good to share your content to more platforms operate by Google.

Apart from G+, if you've created your own YouTube video and embedded it in your content, make sure you also add the link of your post in the description area on YouTube.

There's no hard in doing all these which can potentially help your SEO rankings. It just takes a few minutes to share it. So, why not do it?

#3 Resubmit Sitemap

Sitemap makes your site easier for Google to crawl and understand. It is an essential part of a good and SEO friendly website.

Resubmitting sitemap after you've updated or published a new post allows Google to update their database faster for your website.

However, if you publish new content regularly, you don't really need to resubmit sitemap because Google will automatically update your site's database frequently.

But if you don't publish frequently, you may want to resubmit your sitemap so that you can speed up the process. It's just a minor thing to do.

#4 Be Social, Join Relevant Discussions

Another tip is that you can spend some time hanging around relevant social media or forums to participate in discussions about your content topic.

By discussing and answer other people's questions about the topic, you'll slowly gain authority and trust in your niche.

In some cases, you're also able to include your website or post link to other social media groups and forums. This will definitely increase your traffic as well as your SEO juice!

#5 More Advanced Traffic Strategies

Apart from SEO and improving rankings, here are some more advanced strategies to drive traffic to your site and also boost your rankings even more:

7 Advanced Strategies To Increase Traffic to Your Blog

Conclusion

There are a lot more factors which can affect the rankings of your posts. The tips I've just provided in this post are the simple strategies you can implement immediately to make your content more SEO friendly. This allows Google to better understand your content to give you the rankings you truly deserve.

It has been tested that if you make changes to your existing posts according to these tips, your position for that post will likely to go up, some can see a huge improvement. 

But how your rankings improve is out of our control because your keyword, niche, authority or even the competition for that keyword all play a very important role in determining your position.

So, what you can do is to make sure all the things within your control are properly in place.

Wanna Watch The Full Video Demonstration of The 7 Steps To Improve Your SEO Ranking

seo ranking tips

Let's recap...

How to improve SEO rankings infographic

7 SEO Strategies Infographic

Jerry Huang
 

Jerry is a young aspiring Internet Entrepreneur who started his online business at the age of 18. He is currently a Full-time Affiliate Marketer at Wealthy Affiliate, a community to help anyone start their own online business without prior experience. He actually achieved Financial Independence at the young age of 21. Read more about his story here!

Click Here to Leave a Comment Below 50 comments
meenal deshpande - October 5, 2018

It took me quite long to find on-page SEO tips like this one.

Very informative! I heard of backlinko before for best information giver site and I found it so true.

It’s just very helpful. I’m excited to do this for my future post.

Reply
meenal deshpande - October 5, 2018

First of all, thanks for sharing such an informative post with us. Reading out your post help me understand the SEO and On-page optimization clearly. And I was really very much impressed with this post.

Reply
    Jerry Huang - October 5, 2018

    Thank you! I’m glad you benefited from this post 🙂

    Reply
Nasir Uddin Shamim - September 2, 2018

Great article. Nowadays social share plays a very important role in ranking. Thanks for sharing the tips with us.

Reply
    Jerry Huang - September 2, 2018

    That’s right! You’re welcome!

    Reply
Nikola Roza - August 17, 2018

Hi Jerry, great article, full of actionable stuff, no fluff. I like it.

Especially how you make sure to point out that relevancy is a factor to consider with internal links.

I couldn’t agree more.

Internal link that comes from page A to B and that is relevant, has serious ranking power to pass on.

Internal link that is artificial (as in linking just for the sake of it) is impotent at best.
At worst, Google can demote your rankings if it feels you’re trying to game the system.

So links are sort-of a double-edged sword.

Anyway, for the relevancy part, I think there are two types.

Article-level relevancy- it’s when an article about blue widgets links to another
article about blue widgets

Section-level relevancy- when an article about widgets in general has a section that talks about blue widget specifically, and then links to the blue widget article.

Combininig the two is best, but the second one is bare minimum,

lest one cuts himself on that link sword… 🙂

Have a nice day,

Nikola Roza

Reply
    Jerry Huang - August 17, 2018

    Thanks for your awesome sharing Nikola! Agree with you on the 2 relevancy types as well.

    Ultimately, we should make everything as reader-friendly as possible. Write content and build links to genuinely help your readers. That’s the key to success in the long run!

    Reply
John - August 1, 2018

Has anyone else noticed that Google has now limited what can be manually indexed? It used to be the case that when building links you could manually index them. This is no longer the case. When it comes to SEO every tool can be useful but it looks like we just lost one.

Reply
    Jerry Huang - August 2, 2018

    What do you mean? Do you mean Google has taken down the “Submite URL” thing?

    If that’s the case, you can still do a “Fetch As Google” in your Search Console when you have new contents or links that you want Google to crawl.

    Reply
Harry Pattrick - July 26, 2018

Can you please list some specific platforms for the discussions that really improves ranking. I mean, there is various type of activities for off page that are considered to be spam and causes negative results.

Reply
    Jerry Huang - July 26, 2018

    Do you mean what are the platforms where you can get legit off-page SEO for your site?

    Reply
Patrick - July 11, 2018

I would like to mention one important thing regarding rankings. A great help is the initial URL name. Try and get what your business does in the URL name and this should not only help to rank with SEO but will help people (potential customers) find you. Great article and sound advice.

Reply
    Jerry Huang - July 12, 2018

    I agree with you Patrick! Thanks for sharing 🙂

    Reply
Namit - July 2, 2018

Very well written article. I am glad that I came across your article. You have cleared all my queries regarding SEO, image and video. Thanks for sharing such amazing article. I would surely share this article and would bookmark it.

Reply
    Jerry Huang - July 3, 2018

    Thank you so much Namit. Glad I could help 🙂

    Reply
Kelowna - June 28, 2018

Compliments on a well done page and post Jerry. Even the pop up makes opting out a challenge. In order to click no one has to concede that they will be stuck in there job for the foreseeable future. 🙂 Nice work.

Reply
Anjali - June 23, 2018

I really enjoyed reading the article above. You have explained everything in detail about SEO tips. Surely I will use these tips to build an SEO strategy for my business growth.

Reply
    Jerry Huang - June 24, 2018

    Thank you Anjali! I’m glad you found my post helpful 🙂 All the best for your business!

    Reply
Sheila - June 11, 2018

Great advice there, just one thing for all those out there expecting quick results. This does happen in cases but a bit like weight loss quick off quick back on. You may get a little jump but not done properly the ranking may not stay up there. Also, Google constantly moves the goal posts so keep up to date with there algorithm updates.

Reply
10seos - May 3, 2018

Wow, really smart and informative article Jerry. You never seem to run out of excellent ideas! I’m going to try SEO Tip #1 in the next few days. Then I will let you know, if I have success. Thanks a lot!

Reply
    Jerry Huang - May 3, 2018

    Thanks a lot for stopping by and leaving a comment! I’m glad you found this helpful. All the best 🙂

    Reply
Raghav - May 1, 2018

Thanks for such a relevant information. This blog will really help every digital marketer at the beginner level.

But what I suggest is that at the very beginning, understand what do you want to do or what your client needs in digital marketing for their business.

Search Engines Optimization (SEO) can play an important role in making increased exposure of a blog and ensuring a high ranking in search engine results pages (SERP) as a mark of good traffic. All bloggers and webmasters are aware that SEO techniques are constantly changing and they need to update fast with the latest techniques. Beyond the basic operations, SEO Experts also called upon to use comprehensive analytics to gauge demographic information and glean other vital metrics concerning visitors who have interacted with a website.

Reply
    Jerry Huang - May 4, 2018

    Thanks for sharing those information. Definitely agree with you!

    Reply
Sutton Turners - April 26, 2018

I like how you said that having keywords in your content can improve SEO. I need more online presence for my business. Thanks for the tips on how to improve SEO ranking.

Reply
    Jerry Huang - April 27, 2018

    You’re welcome Sutton! Glad it helps 🙂

    Reply
Chris Johnson - April 25, 2018

This is a great read! A lot of people just look pass SEO in digital realm. Thank you so much for sharing this!

Reply
    Jerry Huang - April 26, 2018

    Hey Chris, it’s my pleasure. Glad you like it 🙂

    Reply
Birchi - April 18, 2018

Thanks Jerry for writing such a good article in the form of tips for SEO of a website. People always try direct method but most of time these trick don’t works for SEO. Your tips are helpful for the person to make good website optimization for me and my websites or blog. This content is so valuable and surely unique that people are happy and really helpful for them.

Thanks

Reply
    Jerry Huang - April 18, 2018

    Hey Birchi,
    Thanks a lot for checking out my post here and I’m glad it is helpful for you. All the best!

    Reply
hipcraft - October 30, 2017

Overall a good post. External links, via backlinks, are also very important as they are signals of the trustworthiness of your content. Especially for affiliate SEO, you could do all as you describe, but if you lack in your link building game, your webpage/site is going to suffer. Also, from my understanding, meta descriptions serve primarily for conversion optimization nowadays rather than being strong strong for SEO (or at a reduced significance as they were in the past for meta descriptions). Thoughts?

Reply
    Jerry Huang - October 31, 2017

    Hi,
    Thanks for your input. But I didn’t include the backlink part because my post here is to focus on things people can change directly on their end and result in ranking improvement very quickly. Basically, they are essential on-page SEO.

    As for meta description, yes its more for improving the Click-Through Rate (CTR) than for SEO. But it’s always good to have your keywords in your meta description. Meta description still play a role in SEO, but maybe a minor one.

    Reply
Norman richards - October 30, 2017

As always tons of great information. The 7 tips are pretty amazing and can really get you good rankings in google and other search engines.

Reply
    Jerry Huang - October 30, 2017

    That’s right. Thanks Norman!

    Reply
Kevon - October 29, 2017

HI Jerry,

Thanks for sharing this really important article. I think people do not take SEO seriously enough. It is by far the most important long-term strategy together with content creation in making a strong authority website.

Just something to add about the Meta Description. Two strategies should be working together for the meta description. The first of course is the SEO strategy. But the other is the engagement strategy.

Once your site gets ranked for your keyword and your post shows up on the first page in the SERP, you are then competing with all the other posts showing up on that page too. This is where engagement comes it.

Your meta description should also include a call to action (CTA). When people read your meta description they must feel compelled to click your content as opposed to your competitors’ content. Use the right words to get them to click.

Reply
    Jerry Huang - October 30, 2017

    Hey Kevon,
    You’re definitely right. I forgot to mention that second part of meta description. Having the right wording can increase Click-Through Rate (CTR) because like you’ve said, people are more likely to click the page with a more engaging description. Thanks a lot for your input Kevon 🙂

    Reply
Eric Chen - October 29, 2017

Hello Jerry,

I am new to affiliate marketing and your explanation on how to improve SEO ranking is very clear and easy to understand. I had no idea Alt for images could also help improve SEO rankings, so this is very helpful!

I will start incorporating your tips and wait for the results. I’ve also forwarded your website to a few of my friends who are also trying to get into affiliate marketing.

Thanks again,
Eric

Reply
    Jerry Huang - October 29, 2017

    Hi Eric,

    It’s my pleasure that I’m able to help. Thanks for reading and thanks for forwarding this to your friends 🙂

    Let me know if you have any questions. I’ll be more than happy to help you out.

    Reply
jessie palaypay - October 29, 2017

I recently started incorporating alt tags into my recent posts which has 10 images for my topic and I was wondering if using the same targeted keyword in each alt tag is recommended or if it looks like keyword stuffing?

To be on the safe side, I only did it to a few of them.

Also, do you just put your own captivating description in your meta description or do you put a snippet of the content as a preview?

I understand that meta descriptions have no impact on rankings but do have a significant effect on click through rates.

Reply
    Jerry Huang - October 29, 2017

    Hi Jessie, first of all, thanks for all your great questions!

    1) For alt tags, you should definitely avoid stuffing the same keywords in all the images. You’re right on that. You only use the keyword once or twice for relevant images such as your featured image. For other images, your alt tags should use words that are relevant to the image itself. The most important thing is relevancy. Do your best to describe the image to let Google better understand them. What you can also do is to use the variations of your keyword. For example, if your keyword is “How to improve SEO rankings”, some variations can include “SEO ranking strategy” or “Search Engine Optimization Tips”. I think you get the point.

    2) For meta description, I would recommend you to put a captivating description that includes your keyword. Like you’ve said, it is better for CTR. Not only that, I believe meta description do have some impact on rankings so it’s best to have your keyword in it as well.

    I hope this answers your question. Don’t hesitate to ask if you have more 🙂

    Reply
Rico Hanes - October 29, 2017

Great info, Jerry! I was a little intimidated, since I am so new to this internet and affiliate marketing world. However, I think with time and some of your well explained key tips, I should be able to find a more efficient way to monetize my posts. Much appreciated and all the best!

Reply
    Jerry Huang - October 29, 2017

    Hi Rico,
    You’ll definitely get used to it with more learning and practice.

    I know we all want to make money online. However, monetizing your posts and make money online should not be your end goal. Your goal should be to add value and serve your audience. Make a difference in someone else’s live.

    Ultimately, how much money you make will depend on how much value you can offer to your audience and how many people you can influence. This is the mindset to become really successful.

    I hope this helps you. Feel free to contact me if you need any assistance regarding SEO, affiliate marketing or anything related to online marketing. I’m not an expert but I’ll do my best to help you as much as possible!

    Reply
brad - October 29, 2017

I have been doing most of your suggestions except when it comes to the meta tags. I see I need more relevant content there, and your examples are very clear and concise. I will act upon your post and hope to see the difference.Thanks for a great post.

cheers

Reply
    Jerry Huang - October 29, 2017

    Hey Brad,
    Meta tags are really important for SEO as it is the most direct way for Google to understand your content. Make sure your keywords are included as well.

    I’m sure you’ll see the difference once you get this right. Thanks for reading 🙂

    Reply
jacob - October 28, 2017

This was an incredibly useful post.

I’m very new to blogging and everything that involves. Prior to reading this article the only knowledge I had of SEO was about choosing keywords and putting them in my article. Now after reading this post I know loads more techniques that I can implement immediately that will hopefully improve my rankings.

How much of a role does having social media accounts dedicated to your website have on rankings?

Reply
    Jerry Huang - October 29, 2017

    Hey Jacob,

    I’m really glad that my post here helps you a lot in understanding about Search Engine Optimization. You’ll definitely see the result if you implement these techniques properly. Don’t rush! Everything has a learning curve and you’ll get used to it through practice.

    Social media is a good way to grow your following, your authority, your personal brand/website awareness and to connect with like-minded people. Having social media accounts dedicated to your website will not guarantee improvements in rankings. 

    However, Google does look at the number of social media sharing of your content and some of the backlinks from social media. Anyway, the main purpose of having social media accounts for your website is not to boost ranking but rather to grow your business as a whole in the long term. An improve in ranking is just a “by-product” in my opinion.

    I hope this helps Jacob 🙂

    Reply
CobusvdM - October 29, 2017

Thanks for the very informative step by step SEO tips.
It really covers a very wide spectrum of what one needs to keep in mind.
…feed the robot what the robot eats 🙂
Interesting that the parameters for SEO is constantly changing.
One has to remain properly up to date of what works and what not.
…very actual post content. Thanks for it
Cheers 🙂

Reply
    Jerry Huang - October 29, 2017

    We all know that search engines’ algorithms are always changing but what I’ve covered in this post are all the basic and essential things about SEO. They are not likely to be changed.

    What Google focuses a lot on is the quality of your content and your user experience. So, as long as you are doing your best to serve your audience, then you’re good. The factors mentioned in this post are the steps to help search engines better understand and rank your content.

    Thanks for reading!

    Reply

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