How To Do a Manual Keyword Research in Other Languages?

How To Do a Manual Keyword Research in Other Languages?

If you're building websites in languages other than English, you've probably faced some difficulties in doing your keyword research, right?

Because most of the keyword research tools are in English. They are used to search for English keywords.

So, if you want to do keyword research in other languages, this post will give you some ideas on how to do it.


Why Do Manual Keyword Research?

The first alternative is to look for keyword research tools in the language you want to use. However, the chances of finding one is very low.

That's when manual keyword research comes in handy. In fact, it is the only option left if there isn't a suitable keyword research tool.

In this post, let me show you how to search for the 3 main keyword research indicators manually: average monthly searches, keyword competition and SERP analysis.

Average Monthly Searches

Without any keyword tool, the only way to know roughly about the average monthly searches of a keyword is to use Google Keyword Planner.

keyword planner average monthly searches

This is just an illustration using English. You can change the language of your Google account and search for keywords in other languages.

Enter your keyword in Keyword Planner and the average monthly searches will be shown. The range shown in Keyword Planner is very broad so most of the time there's no point checking.

Anyway, keyword competition and SERP analysis is more important than average monthly searches. So my suggestion is that as long as your keyword make sense, then you're good.

Move on to the next step and search for its competition.

(P.S. Make sure you change the language of your Google account to the one you want before using Keyword Planner to search)

Keyword Competition

The competition of your chosen keyword is very important as it will affect how easily your content can be ranked.

Let me show you how to manually research for keyword competition step-by-step:

Step 1: Enter your keyword into Chrome's search bar with the quotation marks.

manual keyword competition research step 1

Quotation mark is used to tell Google that you want search results with the exact match to the keyword. This is to help you find the real number of competitions with the exact same keyword.

Step 2: Go to the last page of the search results.

manual keyword competition research step 2

I have no idea why this is the case but the real number of competition will only be shown when you go to the last page.

Step 3: Check the number

manual keyword competition research step 3

The number of competition is the number of results shown. In this case, it is 115 competitions.

Ideally, the lesser the competition, the merrier. You should aim for competition of less than 150.

But make sure your keywords make sense. They must be the words that real people will type in the search engine.

SERP Analysis

Doing SERP analysis manually, you'll have to type in the keyword in the search bar and look at every single result that shows up in the first page. Then decide whether you're able to outrank these results.

The 2 main indicators to look at are the page authority and domain authority. They indicate how trustworthy they are in the eyes of the search engine.

The following 3 tools allow you to check the authority of the results shown in the first page:

  1. Open Site Explorer by MOZ
  2. Website Authority Checker by SEO Review Tools
  3. Page Authority Checker by Small SEO Tools

Simply copy and paste the URL of the results page into these online tools and they'll show you the authority score as well as other statistics such as social shares, etc. The higher the score, the more competitive it is.

If there are quite a few results with page authority/domain authority of more than 50. it'll be really hard to get ranked in the first page for that particular keyword. If that's the case, try to change the keyword or the way you phrase it.

Other stats such as social scores and number of backlinks can also show the competitiveness of the results. Your job is to look at all these stats and decide whether it is easy to rank in page one.

Apart from the stats, you should also go into the page and take a look at the actual contents and comments. If you think you can provide a better content, be it more thorough or more info, then go ahead and do it. 

P.S. Moz's Open Site Explorer has the most detailed stats. However, it is a paid tool with 3 free searches per day. If you don't want to pay a hundred bucks per month for it, then use your 3 daily searches wisely. After the 3 searches are used up for the day, change to the other 2 free tools.


Researching for keywords manually is not that hard but it definitely takes some practice to master it. 

Keyword research is important. But what's more important is your actual content. So, put more effort in crafting your content rather than spending most of the time finding keywords.

Nevertheless, I hope this manual keyword research tips are helpful especially for people researching keywords in other languages.

Let me know below if you have any questions!

Want To Try The Most Powerful Keyword Research Tool Online for FREE ?

Jerry Huang

Jerry is a young aspiring Internet Entrepreneur who started his online business at the age of 18. He is currently a Full-time Affiliate Marketer at Wealthy Affiliate, a community to help anyone start their own online business without prior experience. He actually achieved Financial Independence at the young age of 21. Read more about his story here!

Click Here to Leave a Comment Below 47 comments
aruna ram - August 14, 2019

Excellent idea. This is one of the best marvelous posts for this topic! The information was very helpful. Keep doing the great work and going on!!

reshmakavi kavi - August 14, 2019

Thanks for sharing this post. It is very helpful for me to develop my skills in a right way.

savitha - August 14, 2019

Great article, it helps a lot to me. Keep posting this type of information.

jeevan - August 14, 2019

I have to agree with everything in this post. Thanks for the useful sharing information.

Asma - August 12, 2019

Nice useful information. Thanks for spending your valuable time to share thanks blog with us.

Vinudevan - August 12, 2019

Nice Blog… Thanks for sharing the blog…

Aasha - August 12, 2019

Wonderful Blog!!! Thanks for sharing this great post with us…

madhu - August 10, 2019

This is an awesome post.Really very informative and creative contents. These concept is a good way to enhance the knowledge.I like it and help me to development very well.Thank you for this brief explanation and very nice information.Well, got a good knowledge.

word hickson - November 23, 2018

Your post information is very unique and useful for all readers.

Sidharth Kumar - October 29, 2018

Great article

abijith prakash - October 13, 2018

Very useful. Your explanation is very understandable. Now I learned how to find competition for keywords.

    Jerry Huang - October 14, 2018

    Awesome. I’m glad this helps πŸ™‚

Rashidul Shekh - September 10, 2018

Very helpful tips. What about the allintitle value and free site(low competitive site)?

    Jerry Huang - September 10, 2018

    Sorry I don’t get what you mean. What do you mean by “allintitle value” and “low competitive site”?

mahadev - September 5, 2018

Hey Jerry,
Very good insights!
Gives a brief description of keyword research and it’s easily understandable as a beginner.


    Jerry Huang - September 7, 2018

    Thank you! I’m glad this helps πŸ™‚

ramakrishnan - August 17, 2018

Thanks for sharing the list of keywords research tools. These tools are very useful to find appropriate keywords which is very useful for ranking.

    Jerry Huang - August 17, 2018

    You’re welcome! Glad this helps πŸ™‚

Rajakumar N - August 2, 2018

I believe there are many more pleasurable opportunities ahead for individuals that looked at your site.

Jitendra - August 2, 2018

Great post for immature bloggers. Thanks!

jeni - July 16, 2018

Very useful article πŸ™‚

Anjali - May 31, 2018

Very thoughtful, relevant and well-rounded article. This article is very amazing. Thank you very much for giving these tips.

spandana - May 14, 2018

Good information. This is very useful.

    Jerry Huang - May 15, 2018

    Thank you Spandana! I’m glad you find it useful πŸ™‚

Armaan Ahmed - April 24, 2018

Bro, manual keyword research is the only way to go. It’ll take some time to master it

    Jerry Huang - April 24, 2018

    Yup, everything takes time to learn and master. Thanks for your comment πŸ™‚

Anwer Ashif - February 25, 2018

I like your techniques to do keyword research manually. How do you do niche research for affiliate marketing? I have been using Long Tail Pro to find seed keywords. Are there any secrets you follow finding seeds keywords? I will appreciate your reply.

    Jerry Huang - February 25, 2018

    Hi Anwer,
    Thanks for your comment and question!
    To do niche research for affiliate marketing, I’ll look for the affiliate products first. There must be high converting and profitable affiliate products to be promoted in my niche, then I can build a profitable affiliate marketing business.

    After I decide on my niche by researching for products and my target audience’s needs, I then do keyword research to find the best keywords for my website.

    I don’t think finding seed keyword is the main concern. Instead, finding good long-tail keyword is more important. Since you have your niche already, you just use the niche’s keywords to find good long-tail keywords by using Google’s Alphabet Soup technique or by using the keyword tool you use. They’ll brainstorm for you.

Stefan Vogt - November 24, 2017

Hi there, this is definitely interesting. I am thinking of writing posts in a second language and there I will be happy to use your techniques. What do you think is more accurate, search engines or manual search?

    Jerry Huang - November 25, 2017

    Hi Stefan,
    What do you mean by search engine or manual search? It’s either using a keyword tool or not.

    If you have access to a keyword tool like Jaaxy, I would definitely recommend you to use a keyword tool because it can save you a lot of time and also give you a more detailed result. But when you’re writing a post in a second language then manual keyword research may be necessary.

Chris - November 21, 2017

Hello Jerry,

I just want to say this is a great post and very informative for those who are unfamiliar with SEO. Great job on explaining how to do this manually. Even though Keyword Tools are available, I believe it’s best to be informed on how to do things in every way. Great job here.


    Jerry Huang - November 23, 2017

    Hi Chris,
    Thanks a lot for your kind words. I agree with you that we need to learn the different ways of doing things.

Marlinda - November 21, 2017

Hey Jerry, thanks for sharing. I will definitely be using this method to generate keywords. Do you think it is better to do it free or using a paid tool?

    Jerry Huang - November 23, 2017

    Hey Marlinda,
    Thanks for your comment. I’ll definitely recommend using a paid Keyword Tools like Jaaxy because it will save you a ton of time and also give you more detailed & accurate results. Manual keyword research is useful when you either can’t afford it or you’re researching for keywords in other languages which don’t have a keyword tool.

Norman Richards - November 19, 2017

Keyword searches are so important because this will determine the success of your website in part. I believe we should do all that we can when it comes to being successful with this type of business and that is really doing a good keyword search.

    Jerry Huang - November 23, 2017

    You’re right Norman! A good keyword research sets you apart from your competition.

Matts Mom - November 19, 2017

I like the idea of doing a manual keyword search. It certainly beats paying for the service, when it looks like you get the same results.

I can see how it would be helpful to go to the last page listed for Google and then that gives the total competing websites. That is the same information that other paying sites give. I am really glad I found this post.

Anyway I can save money and do things on my own, without paying someone else for the service is a plus for me!

    Jerry Huang - November 19, 2017

    Hi Matts Mom,
    There are a lot of things you can do it for free. The problem is that you need to figure things out yourself if you don’t want to spend money. And it’ll definitely take a longer time to achieve the same result.

    This is the same to keyword research. Most keyword research tools are paid tools. Their advantage is that it helps people save a lot of time and also give them a much more details & accurate result. So there’s a give and take on this. It all depends on how much money you’re willing to invest and how valuable your time is.

    I would say having a good keyword research tool is essential if you’re building websites/online businesses in English. However, if you’re building websites in other languages and there’s no supporting keyword research tool, manual keyword research is the only way to go. It’ll take some time to master it.

Nathan - November 19, 2017

This is some great information about finding competition for keywords. Definitely going to be useful moving forward. Thanks for the advice.

    Jerry Huang - November 19, 2017

    You’re welcome Nathan. My pleasure!


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