Better SEO Strategy for Blogging - More Posts or More Words Per Post?
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Better SEO Strategy for Blogging – More Posts or More Words Per Post?

A lot of people, especially beginners, are asking about the best blog posting strategy in order to be more SEO friendly and get a better ranking.

Two of the most frequently asked questions are "How often should I write a blog post?" and "How long should my post be?".

Below are two resources you may refer to regarding the two questions.

You can find many more different answers and opinions online. But today there's one more common issue regards to writing a blog post. The question is:

Is writing more posts (with less words) or writing less posts (with more words) better?

(This is the combine of the two questions above...)

More...

The Dilemma Many Bloggers Are Facing Today

People today are struggling for TIME because many of us are very busy with other commitments at the same time of running a blog or online businesses.

That's why there's this dilemma between writing more frequently with less words per post or writing less frequently with more words per post.

So, if you're struggling for time and want to know what's the best SEO strategy for blogging, continue reading 🙂

My SEO Blogging Recommendation

Ideally, you should have both short (less than 1000) and long (more than 1000 or 2000) posts on your website.

You cannot stick to just either one of them. There's no definite answer that which one is better for SEO ranking. It depends on your choice of keyword, your content and your competition.

For the topics that you can write more, a longer and more thorough post is definitely better. For the topics that you don't have much to say, just write to the point and keep it short and sweet. 

There's no need to purposely write a lot when there's nothing much to say, and vice versa.

Just keep it natural and write to your readers by focusing on the value of your content.

My Final Advice

So, is writing more posts (with less words) or less posts (with more words) better?

The answer to this question is that neither of them is better. 

Here's what you should do...

If you are struggling for time, the minimum you should do is to publish a blog post once a week. The length of your post will depend on the topic itself. 

If you're writing a long post this week, minimally you should publish one post. If you're writing a short post, you can aim for two or more posts in that week if you can.

The more frequently you publish a blog post, the better it is for SEO. So, don't focus on the length but focus on the content.

And once again, the recommended blog posting frequency is at least once per week!

Bonus Tip

Your blog should have a main focus (your niche/topic) and you should write your blog posts accordingly.

There are definitely a few relatively more important posts/pages on your site. They are your cornerstone articles. Make them as thorough and updated as you can. These articles will usually have at least 2000 words or more.

After that, you should write relevant short posts and link to these cornerstone articles.

The important thing here is you need to have a clear structure on your site that so that your readers are easy to navigate to the pages you want them to see.

You shouldn't just randomly publish posts and "hope" people will come, read the things you want them to read and take the actions you want them to do.

That won't happen. You need to guide them on your site.


That's my opinion on this common question many people have. You may have your own opinion. There's no right or wrong answer. The most important thing is to use the strategy that's most suitable and effective for you.

I wish you great success in your blogging journey!

Jerry Huang
 

Jerry is a young aspiring Internet Entrepreneur who started his online business at the age of 18. He is currently a Full-time Affiliate Marketer at Wealthy Affiliate, a community to help anyone start their own online business without prior experience. He actually achieved Financial Independence at the young age of 21. Read more about his story here!

Click Here to Leave a Comment Below 20 comments
Enrique - October 22, 2018

That’s exactly what I was looking for, thanks for sharing!

Enrique.

Reply
    Jerry Huang - October 22, 2018

    You’re welcome Enrique!

    Reply
Garen - December 2, 2017

Hey Jerry,

I always try to make my blog post at least 1,000 word minimum. However, for most of my articles I tend to make them at least 1,500 words, too. I do see your point about some short and longer ones. Obviously, I kind of agree. I mean you obviously don’t want to ramble on and on just to jack your word count up.

I always focus on quality vs quantity though. I always like to do my research. To do my research I usually Google the keywords and read the first 5 or so post that show up on Google. Then, I make sure I put everything that was mentioned in those articles.

What do you think about linking to external sites though? Do you think it’s valuable to link to others websites?

Reply
    Jerry Huang - December 3, 2017

    Hey Garen,
    I agree with you that quality is the key. But you need to put up quality content consistently. The more the merrier. I don’t see the point of having a word count as your content should always be as thorough, informative and valuable as you can. If the topic has a lot to write about, that’s good. If not, it’s also fine.

    To answer your question, linking to other websites (external links) is an essential strategy for SEO. However, your main purpose of linking to other websites is to provide your readers with more relevant information for their benefits. Do not add external links for the sake of adding.

    Also, you should have some sort of balance between internal and external links. You cannot put 10 external links but no internal links (link to other pages in your site). Both internal and external links are essential for SEO. Just remember you main reason for doing so and always have your audience in mind!

    Reply
Phildora Perez - November 27, 2017

Hi Jerry!

Thank you for presenting a great strategy for creating blog post, posting frequencies, and how to effectively write a cornerstone article with shorter posts linking to it. This is definitely a time saver.

Thank you for sharing!

Reply
    Jerry Huang - November 27, 2017

    Hi Phildora!
    It’s my pleasure. I’m glad this helps 🙂

    Reply
Stefan Vogt - November 24, 2017

Hey Jerry, I am glad to read this. I am blogging every day at the moment but to make posts with 1-2000 words every time is just not easy. I gave up already and started to post exactly as you say. When writing about a topic that needs a lot of content it comes easily off the hand and I write a lot. With posts that seem hard to think of a lot of content to make them more insightful, I leave them shorter.
Thanks for the tip

Reply
    Jerry Huang - November 26, 2017

    Hi Stefan,
    I’m glad that you find my suggestion helpful. Blogging everyday requires a lot of time, hard work and commitment. It’s really not that easy. But the rewards for your hard work will definitely worth the time. I wish you all the best in your blogging journey and your online business.

    Reply
Norman Richards - November 24, 2017

Tons and tons and tons of awesome information. You really open my eyes as to how to go about blogging instead of going at it every day thanks a million for your advice that is so helpful to me.

Reply
Alysanna - November 24, 2017

Thank you for this great post. I am new to blogging and I was told that posts with more words will have better chances of getting ranked so I always try to write posts with at least 1500 words and I was publishing 2-3 articles every week. As a result, several of my posts landed on Google’s first page.

But now that my schedule at work became so tight, I am finding it difficult to write long articles and my publishing frequency became once a week. But I like your idea of publishing short posts twice a week or a lengthy one weekly.

I will be checking out the links you provided and I hope it will help me decide how to go about with my publishing frequency and the length of the articles I will be writing. Thanks again!

Reply
    Jerry Huang - November 26, 2017

    Hey Alysanna,
    There’s a correlation between having a longer post and having a better ranking. However, it’s not guaranteed. Your keyword research and actual content still play a significant role. With good keyword research and on-page SEO, there are a lot of short contents ranking very well.

    So ultimately, it all depends on your blogging schedule. If you have a tight schedule, you should at least publish one post per week. The longer the better. If you can write multiple short posts per week is also fine.

    I wish you great success in your blogging journey 🙂

    Reply
Jo Morris - November 24, 2017

Hi Jerry,

This is really useful information – I have been battling with these questions myself recently and it’s nice to know there’s really not much to worry about as long as I am writing consistently.

Reply
    Jerry Huang - November 24, 2017

    Hey Jo,
    Glad that this helps. If you’re writing consistently, you’ll definitely get more and more traffic over time. But how fast you can achieve your goals will depend on other factors as well, such as your keyword research, on-page SEO, content promotion and other forms of marketing involved.

    If you have questions regarding the other factors, feel free to approach me 🙂

    Reply
John - November 24, 2017

Hey Jerry,
Great advice given about writing regular posts. I think you can get too hung up on writing long content. This can lead you to lose the relevance of it by just writing for the sake of writing something. A good mix is great and can be determined by what you are writing.
I also really love the 2 posts you recommended at the top – definitely saved them for reference.

Thanks!
John

Reply
    Jerry Huang - November 24, 2017

    Hey John,
    Some people may write for the sake of writing which can lead to the problem you mentioned. That’s why I said in the post that you should only write long blog post if you have the content to write for the topic. If not, keep it short and sweet.

    Reply
Eli Hsu - November 24, 2017

Thank you for your sharing.
Your post is bee’s knees.
I will promote your blog to my friends who would like to build a website.

Reply
    Jerry Huang - November 24, 2017

    That will be awesome. Thanks a lot Eli 🙂

    Reply
Jennifer - November 23, 2017

Hi Jerry! Great post and thank you for the links (I bookmarked the writers guide one :)). I’m new to the blogging world and have asked myself these same questions recently, especially w/ my posts revolving around recipes. I recently purchased SEO 2017 by Adam Clarke and found it to be a pretty helpful guide as well. I’ve been focusing on posting twice a week and it made me high five myself when I saw you listed that as a standard too. lol

Reply
    Jerry Huang - November 23, 2017

    Hi Jennifer!

    Glad that you find my post relevant and useful. I wish your recipes site great success. Hows’s the SEO 2017 guide? I’ve never heard that before…

    Reply

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