Make Money Online With Social Media Marketing: 7 Tips to Know

Make Money Online With Social Media Marketing: 7 Tips to Know

Many individuals are using online platforms as a means to generate income.

There are undoubtedly many money-making opportunities available, and social media is only one of them. If you’re successful, social media can actually be a lucrative source of income. 

You may know someone who is making money as a social media marketer and would want to get into a similar venture.

Before you begin, here are some things you need to know regarding making money online with social media marketing...


1. Know What It Is

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Social media marketing is a type of Internet marketing where social media sites and platforms are used as a marketing tool.

Social media marketing’s goal is to produce content that users will share with their network in order to promote a product or service. It is done usually for brand awareness and brand exposure or to broaden audience reach, among others.

2. Determine What You Want

If you want to make money online, you need to have a strategy. Deciding what you want will give you an idea of how to achieve your goals and what to do to make them happen.

You need to figure out specifically what your aim is in order to make a plan that works, not just taking a shot in the dark.

Here are some guiding questions to help you out:

  • What is your purpose of wanting to earn money with social media marketing? Is it for passive income on the side, a full-time business, or others?

  • How many Instagram followers do you want in six months?

  • How much do you want to make by the end of the year?

  • What platforms are you going to use?

3. Be Educated

Being educated is to be able to know the basics of your craft and to advance in skill as you go along.

It’s important that you’re educated so that you can reap the maximum benefits to make a profit, to venture to other platforms, or to significantly grow your network.

social media marketing

Read books on social media marketing and take advantage of the thousands of resources on the Internet.

Many websites review online courses to help you determine the best ones. You can click here for some examples.

4. Gain Some Experience

It’s essential to gain experience to apply the techniques that you’ve learned in the books you’ve read and the online courses that you’ve taken.

There can be so much competition in social media marketing, and you want to make sure that you know what you’re doing.

Here are ways you can gain experience:

  • Use your personal social media accounts to apply your skills. Create content, network, engage with other users, and learn what strategies work best for a specific platform. If you’re a 21-year old blogger with a large following, use your blog as an avenue for marketing, too.

  • Get an internship. Internships are advantageous because you learn a lot more than when you’re merely experimenting with your account. Internships will give you the opportunity to work with experts in the field.

  • Try a freelance role. There are many freelancer platforms that you can register to. Look for clients who are searching for beginner social media marketers, and even when you don’t know everything, give it a shot to learn more tricks in the trade.

5. Pick Your Niche

Focus on something that you’re good at.

This is crucial because either you can master a specific marketing skill and make money solely of it or you can generate some income with your skill while you’re learning other skills.

Whatever you choose, remember that you don’t want to be the “jack of all trades, master of none.” Don’t worry because you’ll surely evolve as time passes. Here are some examples of skills you can focus on or learn:

  • Social Media Analytics
  • Content Creation
  • Copywriting
  • Paid Media Advertising
  • Email Marketing
  • Content Marketing

6. Use Online Tools

Because social media marketing is such a hype, there are now hundreds of online tools created by various developers to make the marketers’ life so much easier.

If you want to be at par with standards or even be ahead of the game, you need to learn how to use online tools.

Given that you already picked your marketing niche, then you can also look for the top social media tools for marketers. Some popular examples are:

  • Hootsuite
  • MailChimp
  • Canva
  • Buffer
  • BuzzSumo
  • Tagboard
  • Agorapulse

7. Choose The Right Social Media Channel

There are different social media channels, and there is definitely potential to make money on the most popular ones.

However, it’s essential to choose the right platform to monetize on. While it’s possible to expand and diversify as you go along, it’s best to focus on one channel first and put all your efforts there.

For example, if you’re a video content creator, your best option is YouTube rather than Pinterest.

Some principles to guide your choice are:

  • Which platform is your target audience using?
  • What kind of content are you primarily going to create?
  • Which platform suits your content strategy?

Social media marketing can be very profitable when you know what you’re doing and with the right strategies in place.

There’s a reason many individuals are learning everything they can to become a social media marketer, and it’s not too late for you to be one of them.

The fundamentals listed above will equip you as you make money online with social media marketing.

Jerry Huang

Jerry is a young aspiring Internet Entrepreneur who started his online business at the age of 18. He is currently a Full-time Affiliate Marketer at Wealthy Affiliate, a community to help anyone start their own online business without prior experience. He actually achieved Financial Independence at the young age of 21. Read more about his story here!

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