Is Inbox Blueprint a Scam? It’s the Best Email Marketing Course but…
Anik Singal, the founder of Inbox Blueprint, claims that you're able to make $5,000 within the first 60 days. If not, he'll work with you personally and help you find out what's wrong with your business.
Let's see if Inbox Blueprint will really live up to the expectation or is it just another marketing scam?
Inbox Blueprint 2.0 Review Summary
Summary: Inbox Blueprint is a great Email Marketing course to help people make money online by building a profitable list. But the course is not cheap and it's not very suitable for beginners who have no experience in making money online.
Recommended: Yes, for more experienced marketers
If you're a beginner in online marketing and don't really know much about Making Money Online, I recommend you to start with My Top Recommended Course for Beginners! You don't have to pay that much amount of money. In fact, you can get started for FREE. No credit card info needed 🙂
What is Inbox Blueprint?
Inbox Blueprint is a comprehensive Email Marketing course (with lots of resources) by Anik Singal. It focuses on teaching people how to build a list of Email subscribers from scratch and monetize this list.
According to Anik, 1 subscriber can potentially earn $1 per month for you. So, if you have a list of 5000 subscribers, you can make at least $5,000/month.
Who is Anik?
Before we dive into the actual Inbox Blueprint review, let's learn more about the founder of this course.
Anik Singal is an extremely successful internet entrepreneur who was voted as one of the Top 3 Young Entrepreneurs by Businessweek magazine.
Not only that, his company, Lurn, Inc., earned the prestigious Inc. 500 Fastest Growing Companies in America 2 years in a row.
So the good news is that this guy knows his stuff!
Now, let's look at what are the differences between Inbox Blueprint 1.0 and 2.0...
Inbox Blueprint 1.0 VS Inbox Blueprint 2.0
Inbox Blueprint 1.0 was first launch Jan 2014 and its second launch for 2.0 is in 2017.
Here are the 4 main differences between 1.0 and 2.0:
- A huge increase in price (Details will be provided in a moment)
- No more upsell
- A lot more value in the course
- More done-for-you technology
And here are the additional resources you'll get in 2.0 which were not provided in 1.0:
- LaunchPad (Email Marketing Automation Tool. This tool is awesome and I'll explain it to you later on.)
- Proprietary Content Engine (Provide you with unique contents)
- Guided Assignment Based Training (Actionable step-by-step guide)
- 14-Day Free Trial for SendLane Start (Autoresponder)
- 12 Months Unlimited Support
- Bonus 1: Free 12 Month Lurn VIP Membership (Live training, Community, Coaching...)
- Bonus 2: Traffic Academy (Both Free & Paid Traffic Strategies)
- Bonus 3: 6 Week Fast Start Program (Help you get 1,000 subscribers within the first 6 weeks)
I know it won't make much sense to you just by looking at this list of resources. As an experienced marketer, I know that they're just trying to stack up the total value of the program.
For example, people don't even know what does "Guided Assignment Based Training" mean but they claim that the value of this is $1,997. LOL. It's just a marketing strategy.
So in just a moment, I'm going to explain to you what kind of training, tools and support you'll get with Inbox Blueprint. Stay tuned!
(Quick facts: Inbox Blueprint 1.0 had more than 10,000 students. And according to Anik, he has spent more than $400,000 to develop the upgraded version, Inbox Blueprint 2.0)
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How to Make Money with Inbox Blueprint?
For the sake of those beginners, I'll briefly explain how Email Marketing works and what you should expect to do with Inbox Blueprint.
Email Marketing can be broken down into 4 main steps as shown below:
- Step 1: Drive Traffic to your Landing Page
- Step 2: Offer a Free gift & collect Email address (List building)
- Step 3: Follow-up with your Prospects & build relationship (Don't straightaway sell them)
- Step 4: Monetize your List by promoting relevant products (Can be your own product or other people's product - Affiliate Marketing)
This is the process that you'll be building when you follow along with Inbox Blueprint's training.
Inbox Blueprint will help you:
- Find your profitable niche/market
- Build up your landing page and lead magnet (Free gift)
- Drive traffic to your landing page
- Create your own follow-up messages/Emails
- Find affiliate products to promote to your list and make money
In fact, Inbox Blueprint is a very comprehensive program because they literally provide you with all the things you need to succeed in Email Marketing.
Kudos to Anik! 🙂
Fun fact: Email is still more effective to acquire customers than social media! (Source: McKinsey). However, this study was done in 2012. I believe social media have catch up significantly over the past few years. Just note that Email Marketing still works!
Inbox Blueprint Training, Tools & Support
After understanding how it works, it's time to take a look at the real meat of Inbox Blueprint.
Inbox Blueprint's training is categorized into 8 main steps. There are various lessons within each steps. But let's just look at a brief overview:
- Step 1: Addiction Meter - How to select the right niche for your business?
- Step 2: The Bait - How to create your own opt-in page & lead magnet?
- Step 3: TYP (Thank You Page) Method - How to design your "Thank you page" so that you can start generating some revenue?
- Step 4: Email Machine - How to start leveraging Autoresponder?
- Step 5: List Relationship - How to write your Emails to build trust and relationship with your prospects?
- Step 6: Payday Secrets - What are the different ways to monetize your list?
- Step 7: Easy Traffic - What are the different ways to drive targeted traffic to your opt-in page?
- Step 8: Unlimited Success - How to increase conversion rate and scale up your business?
All I have to say is that their training is very detailed and step-by-step.
If you want to scale up your existing business through Email marketing or if you are struggling with Email marketing, get Inbox Blueprint 2.0.
Despite it is beginner-friendly, I don't recommend Inbox Blueprint to people who have very little knowledge in online marketing and make money online.
The reason is that it's a lot harder for you to see results if you don't have the foundation in internet marketing.
Instead, I would recommend you to follow My Top Recommended Program for Beginners first. When you are more familiar with internet marketing, then it's time to scale up your business by leveraging Email Marketing.
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The most important tool here is LAUNCHPAD!
LaunchPad is the automation tool which Anik claimed he had invested more than $400,000 and 14 months to build.
Apart from the training itself, LaunchPad is another main selling point for Inbox Blueprint 2.0.
So, how does it work? Let's take a look at this short demo to witness the power of LaunchPad:
Basically, LaunchPad is a system that allows you to easily build your opt-in pages, lead magnets, autoresponder messages and many more.
Back in Inbox Blueprint 1.0, they's no such technology in place so it's quite troublesome to actually execute the things you learnt from the training.
But with the addition of LaunchPad, there's no excuse for you not to have your own opt-in sequences set up.
Support offered by Inbox Blueprint is actually quite good.
Like I've mentioned earlier, you'll have access to their Free 12 Month Unlimited Support. There will be coaches from the Lurn team to help you whenever you need.
On top of that, you'll gain access to Lurn VIP membership for 12 months as well. With this membership, you can interact with the awesome 24/7 Lurn community.
In terms of support, I would also recommend Inbox Blueprint for those who need Email Marketing.
How Much Does Inbox Blueprint Cost?
Inbox Blueprint 1.0 cost $250 with a upsell of $297.
For Inbox Blueprint 2.0, it's either a one-time fee of $997 or 3 payments of $397 (Total: $1,191)
The Hidden Cost
Despite there's no upsell, there are some hidden cost that you need to be aware of.
#1 Domain & Hosting
In order to build your own opt-in pages, you need to purchase domain and hosting for the landing page. This is the same for all online businesses.
It usually costs about $30 to $40 per year for domain and hosting.
Inbox Blueprint offers you a 14-Day Free trial for their top recommended Autoresponder called SendLane.
Autoresponder is essential for you to build your Email Marketing business so you definitely need to invest in this once the trial is over.
Normally, the basic package for Autoresponder comes at a price between $20 to $30 per month.
Check out My Top Recommended Autoresponder here!
#3 Paid Traffic
If you don't already have your own website or your own Email list, it's quite hard for you to build your Email Marketing business using Free Traffic method.
Despite Inbox Blueprint does teach you some Free Traffic strategies, it'll take a lot of time and work to get the same result as what paid traffic does.
That's just the sad truth of internet marketing.
That's why I recommend beginners to start with this program first before looking into paid traffic.
As for paid traffic, it takes a lot of trial and error and thus you need to spend quite a bit of money on paid traffic if you want to build your business fast.
Take a look at this example:
Although this guy did profit $337 after spending $500 on paid traffic, you need to understand that paid traffic doesn't work all the time.
There's a chance that you spend $500 but you didn't make any profit. This all comes down to experience and trial & error.
So, how would you feel if you just spend $997 to purchase Inbox Blueprint 2.0 and lost another $500 on paid traffic which didn't generate any result?
It's painful, isn't it?
Pros & Cons
1. Quality Training
Like I've said, Inbox Blueprint's training is very detail and spot-on.
They are easy-to-follow and bring you from scratch to monetizing your list, no missing details.
So, if you're looking for good training on Email Marketing, you need to sign up for Inbox Blueprint 2.0!
2. 12 Months Unlimited Support
You have access to their expert coaches as well as the Lurn community for 12 months.
Lurn community is not another "dead" community. They're pretty active and there are a lot of values within the community.
If you follow closely with the training and take actions, you'll definitely start making money before the 12-month access ends.
3. LaunchPad is Awesome
Let me repeat myself for those who skipped the part I explained LaunchPad.
LaunchPad is an All-in-one tool for you to build your own opt-in pages, lead magnets (free gift), autoresponder and many more.
It's a powerful too that makes the whole Email Marketing process very simple.
1. Not Beginner-Friendly
The training itself is beginner-friendly for newbies in Email Marketing. But if you don't have any experience in making money online at all, it'll be a lot harder to follow and see results.
Also, not many beginners can afford the high-ticket price of the program as well as the expensive cost in paid traffic.
2. Training Course Not Developed by Anik
Inbox Blueprint is founded by Anik but unfortunately the training courses were not made by Anik himself.
So for those who are expecting to learn from Anik throughout the whole course, you'll be disappointed.
Nevertheless, the courses are developed by experts in Anik's team so you can still rely on the content.
3. No Free Trial & Refund
Another unfortunate fact is that there's no Free Trial or refund options available. It's either you pay $997, 3 payments of $397 or don't pay at all.
Inbox Blueprint claims that you'll gain immediate access to lots of resources upon your enrollment, so they don't offer a refund.
Is Inbox Blueprint a Scam?
Inbox Blueprint is NOT a scam. Instead, it is a totally legit program for people who want to make money from Email Marketing.
Powerful tools, resources and support are also included. If that's what you're looking for, quickly sign up for Anik's Free Webinar here.
However, like I've already mentioned, if you don't have any experience in online marketing and make money online, this will be a costly investment for you.
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