Water Damage Restoration Business Leads For Sale: 6 Considerations Before Buying
Purchasing leads is one of the reasons why many businesses thrive in the market. It represents a cost-effective route for business owners who wish to take their sales to the next level. If you own a water damage restoration business, buying leads can help you score high-value jobs without the need for complicated marketing techniques.
Here are the 6 factors that you have to consider before you purchase leads for your business.
1. Know Your Target
Identifying your core audience is not something that is confined to lead generation. It should be your first step in implementing any kind of method to increase your sales, from marketing strategies to technology upgrades.
In identifying your ideal customer, rank your current ones. Create a ranking depending on the factor which matters most for your business. For instance, you can prioritize the ranking depending on which customers are the most profitable or are easiest to work with. After you come up with the ranking, assess the characteristics of the top ten customers in the list.
Although you need to keep specific details such as names or contact details confidentially, you can try crafting personas based on their behavior. Some of the attributes you need to specify are the following:
- Income, insurance, and credit card behavior
- Purchasing behavior and habits
- Geographic range, etc.
2. Vetting Potential Candidates
Make sure that the lead generation company you choose understands what your water damage restoration business needs so that they can offer a solution that is tailored specifically for you. Lead generation specialists from Ippei Leads – Contractors have real industry knowledge and can help you build a program that will allow you to reach your ideal customer.
One thing to keep in mind is that many lead generation companies offer fixed rate packages. This means that they will get paid no matter how terrible their performance is. If you can, choose a company that charges on a pay-per-call basis. In this case, the company you select will be responsible for the ad expenses, thereby reducing your risk.
3. Quality vs. Cost
Cost-per-lead and response rates are crucial considerations. However, if you only operate within a cost-per-lead model, you tend to end up with a surplus of poor quality leads that also have poor conversion numbers.
Always think about your cost-per-customer. As much as possible, work only with exclusive, high-quality leads that will enable you to earn more revenue.
4. Testing Your Lists
If you are buying a lead list, make sure that you test them as soon as possible to determine if they are internal. Some of the most crucial things that you need to check are the following:
- If there are any duplicate data
- If the information is complete and up-to-date
- If the contacts actually belong to your core audience
5. Check Your Numbers
One of the most common problems that water damage restoration businesses face when purchasing leads is the quality of the leads they accept. Mediocre and poor quality leads do nothing to improve your bottom line.
To measure your results, make sure that you track the percent of people you are able to talk to because of the leads you purchased and the percent of people who are looking for more information about your services. Calculate the cost-per-job based on three factors: the cost-per-lead, your closing ratio, and your profit margin.
You should never forget that leads are considered as an investment in your business. If you only spend a few hundred dollars on them, it is unrealistic to expect six-figure sales. The more you invest, the higher the returns you can expect to make.
6. Avoid Major Pitfalls
Remember that there are no guarantees for most marketing programs from SEO techniques, influencer marketing, to customer retention strategies. This is also the case when you purchase leads.
Nonetheless, there are some significant red flags that you need to avoid when choosing which lead generation company to partner with. Recognizing the major pitfalls included below will help you avoid paying a ton of money for leads that don’t convert.
- Outdated information – Avoid companies that allow contact details to go stale in their database. Always review the company’s policies and take note of how frequently they update their data.
- Discounted lists – In most cases, the leads in discounted lead lists are outdated and will be useless to you. Always prioritize quality over cost.
- Non-exclusive leads – If the company is selling the same lead to 100 other water damage restoration businesses like yours, it is most likely a waste of your time.
Purchasing leads can offer many benefits for a water damage restoration business. However, choosing the right lead provider is necessary to ensure that you meet your goals. Always go with a company that cares about your business and ROI.