Why Startups Should Invest in Content Marketing? | Smart Affiliate Success

Why Startups Should Invest in Content Marketing?

About half of all startup businesses will go under within a half-decade of operation. If not sooner.

There are many reasons why startups fail.

In the digital age, it is harder than ever to stand out in the online business world. Competing businesses and products are introduced to the same crowded business market every moment. Sometimes a product just doesn’t connect with consumer wants or needs. 

One prime reason that startups fail out of the gate is that they don’t know their consumer audience. They don’t know who their target demographic is, how to market to them or what they want.

The only thing that a startup business should understand just as much, if not more, than their product is their target consumer base.

If your startup business doesn’t know it’s consumer base, then doing business will be all but impossible.

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The best way to improve the chances of your startup’s success, and of securing a target consumer base, is to use content marketing.

Content marketing is a strategic SEO strategy designed to identify, retain, and serve a consumer base for your product.

How much you pay for your content market tactics aren’t as important as custom designing an approach that serves your startup’s needs.

Stuart McHenry of McKremie explains, “Content marketing is wholly dependent on the content being exceptional. You have to give people a reason to want to share and link to your content.”

There are many reasons why you should invest in a strategic content marketing campaign. However, let’s properly explain exactly what content marketing is before we get into all of that.

Content Marketing

Content marketing is an online marketing campaign designed to identify, connect, and engage with a targeted consumer base.

Instead of blindly and generally advertising your startup and its product to the world, content marketing identifies a consumer base to targeted consumer.

White papers, blogs, articles, podcasts, YouTube videos, social media campaigns, and so on are designed to explain the usefulness of your startup’s product.

With content marketing, you can explain why your product solves a product or its uselessness. With analytical metrics, you can identify a demographic that responds to your content marketing campaign. 

Content marketing is a strategic way to introduce your startup’s product and persuade consumers to research it and learn more about it. Online consumers who research products are more likely to purchase it. 

Instead of using traditional advertising, you are using a form of “infotainment” to persuade your target consumer base they need your product.

Content marketing can help to identity your target consumers and assess their reaction to your startup. Then you can tweak your product and marketing campaign as needed.  

McHenry says, “When done properly content marketing will earn links for your website. These links are extremely powerful in helping your website rank in Google. Our USA-based Company has lots of relationships with journalist which is critical to getting press.”

Traditional Marketing Tactics Are Obsolete

In the 20th century, a startup business would pay for radio, TV, and public advertising rights to market to the public.

Most business is now conducted over the internet. The American mall and brick and mortar store, while still current, are in steady decline.

The quickest and most efficient way to market your brand is online and via content marketing.

It is far easier to get someone’s attention when they are actively looking for your products or services online. This is why the internet can be so lucrative for a savvy businesses.

Online traffic is usually extremely targeted to your online business. 

Building Your Brand

Content marketing is also a deceptively simple way to build and solidify your brand.

When you solicit the creation of information-centric articles, blogs, and social media campaigns to explain the usefulness of your startup’s product, your startup will project an air of expert professionalism.

Perception is reality and consumer will want to know what differentiates your startup from competitors. Content marketing will help you steadily build your brand with an informative marketing campaign.

Content Marketing Is Marketing Convenience

Content marketing is a budget-conscious alternative to traditional marketing. It’s a quicker way to create brand exposure and expand your startup’s reach in the market.

Finally, it’s also a thorough method to identify, engage, and retain a targeted consumer base. 

Jerry Huang
 

Jerry is a young aspiring Internet Entrepreneur who started his online business at the age of 18. He is currently a Full-time Affiliate Marketer at Wealthy Affiliate, a community to help anyone start their own online business without prior experience. He actually achieved Financial Independence at the young age of 21. Read more about his story here!

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