What Is IdentityUSA? A Suspicious Identity Protection MLM!

IdentityUSA is a MLM or multi-level marketing company that operates in the data protection niche. More specifically, it operates in the identity protection bracket. 

Their official brochure on their website states that they’re presented by USA+. USA+ is a non-profit corporation chartered back in 1983 and aims to promote equitable healthcare policies in the USA, engage in nonpartisan research, and study and analysis of the healthcare system for the benefit of the general public. It has its own website and its private access to different healthcare companies. 

USA+ is not an insurance company or a MLM company. IdentityUSA is a division of USA+ and is a standalone MLM company. 

Belinda Caylor is listed as the company president but no other information is provided on her. Her LinkedIn profile lists her as President of National Health Corporation and has been there since 1987 as an accountant. 

IdentityUSA members are also mentioning Paul Wood as part of the management team. He is the owner of National Health Corporation. They now market themselves as TeamCorp, with their website claiming that they’re a marketing agency for USA+. 

IdentityUSA, USA+, and TeamCorp all share the same Texas address. 

From the looks of things, IdentityUSA, Team Corp, and USA+ are joint ventures of Caylor and Wood, but this is nowhere disclosed on any of the sites. 

IdentityUSA Product Line

IdentityUSA markets two personal data protection subscriptions called IdentityUSA Premier and Secure Keyboard. 

Secure Keyboard costs $17.99 monthly for two devices, or $21.99 a month for four devices. 

IdentityUSA Premier is an identity theft subscription service for $29.99 monthly for two devices, or $34.99 for four devices. 

The subscriptions are powered by CLC ID Protect, which appears to be similar to IdentityUSA Premier, minus the encryption service on Secure Keyboard.

Buying any of the subscriptions will also allow you to take part in their MLM income opportunity, but it’s not exactly a form of retail offering. 

Does The Product Work?

There are a lot of companies connected to National Health Corporation. While there’s nothing wrong with this association, but we do find that there’s something wrong with why they’re not open about publicly stating that fact. 

We don’t really know their clientele for these data protection services, but with the number of identity protection companies popping over the year, there seems to be a market albeit a temporary one.  

But it’s safe to assume that these products are meant for the technologically-impaired individuals, like those who use “Password” for their password and all that. 

We do find that they’re bordering close to being a pyramid scheme due to the fact that their incentives are heavy on the recruitment side. 

We are not accusing them of being a pyramid scheme, but it just so happens that they’re operating like one. All of the agencies listed in the section above are legitimate and accredited with the proper authorities. 

But we can’t help but think this is going to get the FTC’s attention sooner or later. Their MLM opportunity should be approached with caution.

There appears to be only one way to make money from IdentityUSA and that’s through recruitment. 

Selling the subscription is the membership into the income opportunity. 

How To Get Started with IdentityUSA?

IdentityUSA membership is tied to purchasing and maintaining a subscription:

Secure Keyboard (2 devices) – $17.99 a month

Secure Keyboard (4 devices) – $21.99 a month

IdentityUSA Premier Individual – $29.99 a momth

IdentityUSA Premier Family – $34.99 a month

IdentityUSA Compensation Plan

Their compensation plan is tied up to signing up for these subscriptions. Commissions are paid out when others do the same.

IdentityUSA Ranks

There are 10 membership ranks available in their income opportunity. The more people you recruit and the more people maintain their subscription, the higher your rank is. 

Recruitment Commissions

You get a recruitment commission when new members sign up for a subscription. Residual commissions are initially paid out on an “advanced period” but IdentityUSA provides no official definition or guidelines on how this works. 

Recruitment commissions are tied to your ranking in the program and which subscription tier the member signed up for. 

• Copper members receive $30 on the sale of Premier Individual, $35 for Premier Family, $5 for Secure Keyboard (2 dev) and $10 for Secure Keyboard (4 dev)
• Bronze members receive $35 on the sale of Premier Individual, $40 for Premier Family, $10 for Secure Keyboard (2 dev) and $15 for Secure Keyboard (4 dev)
• Silver members receive $40 on the sale of Premier Individual, $45 for Premier Family, $15 for Secure Keyboard (2 dev) and $20 for Secure Keyboard (4 dev)
• Gold members receive $45 on the sale of Premier Individual, $50 for Premier Family, $20 for Secure Keyboard (2 dev) and $25 for Secure Keyboard (4 dev)
• Platinum members and higher receive $50 on the sale of Premier Individual, $55 for Premier Family, $25 for Secure Keyboard (2 dev) and $30 for Secure Keyboard (4 dev)

After the first month, the following subscription commission rates apply:

• Copper members receive $5 on the sale of Premier Individual, $6 for Premier Family, $1 for Secure Keyboard (2 dev) and $1.67 for Secure Keyboard (4 dev)
• Bronze members receive $6.25 on the sale of Premier Individual, $7.50 for Premier Family, $1.55 for Secure Keyboard (2 dev) and $2.52 for Secure Keyboard (4 dev)
• Silver members receive $7.50 on the sale of Premier Individual, $9 for Premier Family, $2.10 for Secure Keyboard (2 dev) and $3.37 for Secure Keyboard (4 dev)
• Gold members receive $8.75 on the sale of Premier Individual, $10.50 for Premier Family, $2.65 for Secure Keyboard (2 dev) and $4.22 for Secure Keyboard (4 dev)
• Platinum members and higher receive $10 on the sale of Premier Individual, $12 for Premier Family, $3.20 for Secure Keyboard (2 dev) and $5.07 for Secure Keyboard (4 dev)

Residual Commissions

IdentityUSA pays out residual commissions after their so-called advanced period is over. These are paid out as “overrides” and “team overrides”. 

They don’t explain how the commissions work out, but it’s probably based on downline recruitment activity.

#1 Hard To Sell Products

We can’t imagine selling data protection services to anyone. I mean, if people aren’t sold on buying VPN’s (which is pretty much the same thing that IdentityUSA provides and more), then what’s the point of selling IdentityUSA products? 

If you’re going after the technologically-impaired, you’re more likely to scare them away with threats to data privacy when you do your sales pitch. 

#2 Recruitment Heavy Compensation Plan

Their compensation plan is a lot more focused on recruitment in the guise of their subscription plan. The big mistake here is that they tied the subscription to the service and the membership into the compensation plan. 

This is why it’s a lot focused on recruitment because you’re recruiting people to buy the program and to take part in the income opportunity. This makes it look like they’re a pyramid scheme. 

We suspect that the FTC will be investigating them, but we don’t think they’ll be classified as one. 

The best thing they could do is to separate the subscription from the compensation plan and provide different qualifying requirements.

We don’t like anything here with what IdentityUSA has to offer. 

IdentityUSA is a legitimate MLM company that sells data privacy subscription services, but there’s honestly nothing here that would make us recommend this program to anyone. 

We seriously advise people to approach this program with caution because the compensation plan is bordering close to being a pyramid scheme, and that’s something the FTC will be looking into. 

The products are going to be difficult to sell because of what it is and what it has to offer, so expect the income potential to be very low.

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