Is Black Digital Blueprint a Scam? Don’t Get This Course!

Black Digital Blueprint is an ecommerce training course that will teach you the basics of the industry and how to use Facebook and Instagram ads. 

According to its creator, it’s not about what you’re selling but how you market it. 

Who Is Daniele Holmes?

Daniele Holmes is the brains behind Black Digital Blueprint. We don’t really know enough about her because there’s not a lot of info about her online. 

She claims to be earning 7 figures and that she’s running 3 successful stores. We’re not saying she’s a liar or anything, but we’ve seen enough ecommerce courses out there to know a thing or two about how they are marketed. 

However, Black Digital Blueprint was designed in a way that it only wants to help black people, but it doesn’t really make sense because her program is really expensive. 

If her goal was to help people of color with ecommerce, she should’ve made it more accessible by reducing the price. 

You’ll see what we mean when we get to the pricing in the next section.

Black Digital Blueprint contains six modules that will cover topics such as how to create your online store, how to run paid ads for traffic and sales, and more. 

You also get access to their private Facebook group where you can interact with other members and Daniele herself. 

Take note that access to the Private Facebook group and the live sessions will only last for 60 days. Why this was made this way, we will never know. 

Module 1 – Identifying Your Target Customer

The first module is pretty basic and it’s about finding your ideal customers, identifying their wants and needs, where they hang out, and how much money they spend. 

This talks about building a customer profile. The sad thing is that Daniele doesn’t believe in product research so don’t expect to learn one of the most essential concepts for an ecommerce business. 

Module 2 – Buyer Psychology

This module talks about how to trigger your customers’ certain emotions so you can increase your sales. You’ll also learn about how to make an environment that conditions your customers into becoming buyers of your products. 

Module 3 – Copywriting & Running Ads

This module will go over how to write compelling and attention grabbing ads that people will want to click. 

Nothing really too fancy here. Just your run of the mill copywriting guide. 

Module 4 – Facebook Business Manager Guide

The fourth module will talk about using Facebook’s Business Manager feature, which is what you’ll be using to set up and run their ads. 

You’ll also be taught how to create your own Facebook and Instagram ads. Note that there are better tutorials out there on how to make ads that are free. 

Module 5 – Analyzing Facebook Data

This module will discuss how to analyze Facebook data so you can run retargeted ads to help drive more customers into your business. 

Also worth mentioning that Facebook has FREE training on retargeting that’s probably more comprehensive than the entirety of this module.

Module 6 – Automating Your Online Business

The last module will tackle outsourcing and how to automate your business’ day-to-day operations so you can focus on the more important parts. 

How Much Does Black Digital Blueprint Cost?

The course will cost you a whopping $5,000, one-time fee. But you can avail of four payment plans that Daniele herself provides so you can access the course:

• $875/Month For 6 Months. Each month you get access to a new module until you unlock all of them.

• $850/Bi-Weekly. You will get access to one module per two weeks.

• $2,000 Upfront Then $650/Month For 6 Months.

• $2,500 Upfront Then $525 Bi-Weekly For 5 Weeks.

Can You Get a Refund?

Black Digital Blueprint’s TOU (term of use) states that you can get a refund within 30 days, but it states that the company may grant it under “ITS SOLE DISCRETION”.

In other words, Daniele can just decide whether or not to grant you your refund. Chances are nil if you ask me.

We don’t really recommend Black Digital Blueprint to anyone. There are better ecommerce courses out there that are cheaper compared to Black Digital Blueprint. 

You might want to check out the following: 

• Ecom Beast 2.0

• eCom Blueprint

• eComm Clubhouse

• eCom Hacks Academy

#1 Expensive

The course costs you $5,000. That’s about 50% more expensive than the courses I’ve listed above, and those are the best ones out there in the market. 

Let’s not forget the fact that you’re paying $5,000 for six modules of ecommerce lessons that you could find for free online. 

#2 Questionable Refund Policy

A refund policy where you can just get denied most of the time is just terrible. You can’t get your money back, which is quite a lot if you ask me, just because Daniele decides that you won’t get it back.

There’s just nothing to like about Black Digital Blueprint. The course is short and you can literally find cheaper but better courses out there.

Black Digital Blueprint is a legitimate training course, but we just don’t feel like recommending this to anyone. 

The course is just expensive as hell, and will cost you more than enrolling in one of the best ecommerce courses we’ve listed above. 

The modules aren’t that impressive for the price you’re paying, and let’s not forget the fact that the information found on these modules can be found online for free. 

Yes, we understand that Black Digital Blueprint aims to help people of color with setting up their ecommerce business, but we don’t really think it’s capable of doing so.