Is 7 Figure Franchise a Scam? – Michael Cheney Again! [Review]
Welcome to my 7 Figure Franchise review!
First of all, congratulations and give yourself a pat on your back! The fact that you're here right now shows that you're doing your own research before buying into any "seemingly good" products.
I know I only have a few seconds to grab your attention...
So very quickly why should you listen to me?
- I'm NOT an affiliate of Michael Cheney's any product
- I have reviewed Michael's other products in the past, including The Commission Machine & Fan Page Money Method
Here's the thing...
There are A LOT of people online recommending 7 Figure Franchise to you. But what I've found is that most of them are simply affiliates who want to make money by promoting Michael's products.
And if you take a look at my previous reviews on Michael's products, you'll see that Michael is really good at writing sales copy & create lots of hype.
In fact, in 7 Figure Franchise, he claimed that he will "force you to make money whether you like it or not..."
Not only that, he said 7 Figure Franchise is a "turnkey solution" for you to make money right away even if you're completely new...
I have 2 problems with his unrealistic claim:
- To be honest, there really isn't any "turnkey solution" to make money online. It's all about learning the right skills and putting in the hard work. Agree?
- In Michael's other products, he also claimed that they are the "turnkey solutions". So Michael, do you mean that ALL of your products are "turnkey solutions"?
All I can say is that those sales pitch are just complete BS!
Is 7 Figure Franchise a scam? Let's find out...
7 Figure Franchise Review Summary
Summary: 7 Figure Franchise is basically just a resell right, with some decent training on traffic generation, for you to leverage Michael Cheney's sales funnel and promote his products. Yes, it's possible for you to make money but you're not building a business for yourself. It's more about helping Michael to build his business which can be taken away from you anytime. (Remember, it's just a franchise!)
What is 7 Figure Franchise?
7 Figure Franchise adopts a similar concept as the traditional franchise business. That's why it's called the 7 Figure "Franchise". The only difference is that it takes place online, instead of offline world.
But in order for you to make money with 7 Figure Franchise, you're not going to sell fries and burgers of course. You're going to promote Michael Cheney's digital products through the business model called affiliate marketing.
You earn a percentage of commission for every product sold.
Here's an overview of the entire process:
- Purchase 7 Figure Franchise ($1,997)
- Go through the training on how to drive traffic & promote affiliate products
- Drive traffic to The Commission Machine's landing page (it's the front-end product of Michael's entire sales funnel)
- Michael will follow up with your referral through Emails
- Eventually, he'll promote the high-ticket products like 7 Figure Franchise via Email
- You get paid whenever someone purchases any of the products by Michael
This seems very appealing on the surface because all you need to do is to drive traffic and Michael will take care of the rest for you.
But making money is really not that easy. If it is, everyone can easily be a millionaire or multi-millionaire already.
I Created My Own 4-Figure Monthly Passive Income at just 21 Years Old!
Michael's Sales Funnel
Take a look at the following screenshot from JVZoo:
It says 7 Figure Franchise costs $4,997 and it's part of a sales funnel which includes up to 121 other products!!
I'll explain the $4,997 price in just a moment. But 121 products in a sales funnel is just insane. This definitely shows that Michael is just a marketer focusing on making money for himself.
A real authentic marketers will not create so many different yet similar products to make money. They'll focus on one or two products and make them the best.
Now, here's a list of products created by Michael Cheney which are being listed on JVZoo:
This is a huge list of products created by just one person. Did you notice how similar the names are?
I can tell you all of them surround the business model called affiliate marketing because that's what Michael specialize in. He is just using slightly different approaches to create multiple products, thus more income streams for him.
Anyway, 7 Figure Franchise is considered the "ultimate product" of all because it's the most expensive and you'll get access to all the other products just by purchasing 7 Figure Franchise alone.
Most importantly, you get the right to resell all of them and earn up to 100% commission on the front-end products.
Whenever your referral purchases 7 Figure Franchise, you earn 50% commission, which is $1,000.
Inside 7 Figure Franchise
Now that we've understood what 7 Figure Franchise and Michael's sales funnel is all about, let's look at what are the training & resources provided in the membership...
(This part is for those who want to find out the details inside the product. If you just want to read my arguments and recommendation, you can skip to the Pros & Cons section.)
Step 1: Welcome Video
Once you enter the members area, the first thing you'll see is a welcome video by Michael Cheney to give you a brief overview of what to do.
Step 2: Get Approval & Your Links
- Step 2.1: Become a JVZoo Affiliate
- Step 2.2: Get approval to promote The Commission Machine
- Step 2.3: Promote other products & funnels by Michael (optional)
Step 2 is all about helping you to become Michael's affiliate through JVZoo and guide you to get your affiliate links.
Step 3: Traffic Generation
Step 3 covers two main components of Traffic Generation - Free Traffic Methods & Paid Traffic Method.
The Free Traffic Methods Michael teaches include:
- Facebook Marketing
- Guest Posting
- Forum Marketing
- Twitter Marketing
- Instagram & Pinterest Marketing
As for Paid Traffic, he only covers Solo Ads because Michael is mainly a Free Traffic Marketer.
For Solo Ads, he's directing you to Igor Kheifets' website because he is one of the authorities in Solo Ads.
But just to let you know, Michael will be earning affiliate commission whenever you purchase any Solo Ads from Igor because the link Michael provides you is his own affiliate link.
BONUS: Done-For-You Affiliate Promos
DFY Affiliate Promos are just Michael's pre-written Email Swipes which you can just copy & paste and send it to your subscribers.
BONUS: The 7 Figure Seminar
This is a series of Michael's Exclusive Event Recordings. There are a total of 7 sessions and each session is about 1 to 2 hours long.
For this part, I must say there are really some value here. After all, it's the content from Michael's live seminar. Michael can't be scamming people in a live seminar, right?
BONUS: Free Products
Basically, the "Free products" is just the access to all the products by Michael I've listed above.
By purchasing 7 Figure Franchise, you not only have access to ALL of Michael's product, but you also have the right to resell them and earn commissions.
BONUS: Screenshot Consultancy
Lastly, this is Michael's 30-Day 1-on-1 support. As a 7 Figure Franchise member, you're eligible to personal consulting with Michael for 30 days.
But my questions is...
What happens after 30 days?
There are NO MORE support and no way to get help after 30 days!!
Upsell: Insiders ($4,997)
Okay, let's talk about the $4,997...
Initially, I thought 7 Figure Franchise is the last upsell in Michael's sales funnel since it covers all the other front-end products. But I was wrong.
"Insiders" is the upsell of 7 Figure Franchise which costs $4,997.
As an Insider member, you'll get:
- Michael to help you promote your affiliate link to his followers on Facebook & Twitter twice to get instant traffic for you
- 180 days direct cellphone support from Michael. (Note: The 30-Day support for 7 Figure Franchise is only via online screenshots.)
- $2,500 commission for every Insider sale
- Featured on Michael's high-profile & high-traffic blog for 12 months
As for the payment option, you can pay $997 as a deposit first and pay another $4,000 in 7 days.
So basically, Insider is just a "membership level" to leverage Michael's social influence to drive you better results. It's also the way for you to get a longer and more direct support from Michael.
Pros & Cons
1. Michael is a Real Person
After reviewing so many products online, I've seen too many scam products with an anonymous founder.
Many of them simply use a fictitious character to act as the owner. But the real owner is hiding behind his/her computer making money unethically.
Michael himself is present in almost every video and throughout his funnel, you can see the real person.
This is definitely something to commend for.
2. Decent Video Training
I say decent because most of the traffic generation training can actually be found online for Free. The more valuable training is the Exclusive Event Recordings.
But, there are a lot of important components of affiliate marketing that are missing in Michael's training. I'll cover them in the cons section.
3. 60-Day 200% Money-Back Guarantee
Lastly, there's a 60-Day 200% Money-Back Guarantee. But this is very tricky.
Michael claimed that if you didn't make back your initial investment within 60 days, he'll not just offer you a refund but give you 100% more than the money you've invested.
This is a very attractive offer but if you look closely, there are quite a lot of requirement for this:
- You must send at least 35 unique clicks into the funnels each day using the free traffic methods
- You must add at least 100 new friends to your Facebook profile per week and make at least 3 posts per day on your Facebook profile
These seem easy but the most troublesome part is that...
"You must document daily in a Google spreadsheet every Facebook post you make, every friend-getting session you undertake (including number of friends added) and the date of each of both of these activities in the Google spreadsheet. You must also share the clicks and traffic data in this spreadsheet which you get from these activities to demonstrate you are getting at least 35 clicks per day over the 60 day period."
Basically, you need to document every single thing inside a Google spreadsheet and share it with them.
This is a legit request but it's extremely hard to meet.
I doubt they will offer any refund because they can simply say you don't meet the requirement so you're not eligible for the refund.
I don't have any evidence to prove my doubt here but it's a legit concern, right?
1. Extremely Hyped Up!
Just like ALL other products from Michael, you'll never know what you're really getting until you become a paying customer.
Michael never mention a single thing about what his products will be about in his sales pitch. All he does is keep giving you income claims, fake promises, or his own story things like that...
The common message in ALL of his products is that you can easily make lots of money with minimal effort if you purchase his "turnkey solution".
To be honest, making money online is really not that easy. Please don't fall into such hype and unrealistic promises my friend!
There's no shortcut to success. Neither is there overnight success. If something is too good to be true, it most probably is, okay?
2. Very Limited Training
Despite they have some decent training like I've mentioned earlier on, it's very limited.
As you can see, it's mainly about Free traffic generation. That's all. You won't be learning important skills like:
- How to choose a niche?
- How to choose affiliate products?
- How to build a website?
- What are the good copywriting techniques?
- How to build and profit from a sales funnel?
And this leads us to the next problem...
3. Inability to Build Your Own Business
Leveraging Michael's existing sales funnel can be a good short term strategy. Yes, it's possible for you to make money.
But, what if Micheal decides to shut down this business? What if this business becomes obsolete one day?
That's means you're out of business as well. You not only lose your income source but you also lose the skills to build your own business.
Wait, let me rephrase it...
You're not provided with the skills to build your own business in the first place!
If all you know is how to get some cheap traffic, you still can't make money because you don't know how to choose the right products and sell to the right target audience.
Does that make sense?
What I recommend is for you to learn these skills so that they are YOURS forever. You are not relying on some other factors. You are in full control of your own business and destiny. That should be the way to go!
So, I highly recommend you to check out Wealthy Affiliate because it's by far the best platform for you to learn and earn from affiliate marketing. You're building your own foundation and your own business, instead of relying on someone else.
4. Unrealistic Testimonials
Take a look at one of the hyped up testimonials below:
This guy claimed that he was able to make $1,000 in just 12 hours after joining Michael's 7 Figure Franchise.
There are many many more testimonials claiming to make thousands of dollars within just a couple of hours.
To be honest, I don't have any evidence to prove that they're fake but do you really think it's possible?
Even the training within 7 Figure Franchise cannot be consumed within 12 hours, forget about making $1,000 within 12 hours.
Yes, this MAY be real. But the only possible reason is because this guy is already an experienced internet marketer so that he can easily leverage Michael's sales funnel to make that money fast.
If not, this is just a fake testimonials. It's really common nowadays to see fake testimonials especially you can easily purchase them from platforms like Fiverr at just $5.
In fact, I've exposed quite a lot of scam products which hire actors from Fiverr to create fake testimonials.
5. Lack of Support in the Long Run
Support is really important for anyone who wants to make money online, especially beginners.
Yes, Michael does offer some support, like the 30-Day 1-on-1 consulting. But after 30 days, you're literally on your own.
There are no community, forum, Facebook Group or whatsoever platform for you to get help.
This is unlike Wealthy Affiliate where you can get help 24/7/365 because there's a huge community of over 1.3 Million members. Also, there's a technical support team on stand-by 24/7 to help you with any technical issues.
So far, I haven't seen any company that offers a better support than Wealthy Affiliate.
6. Michael SPAM!
Last but not least, I'm sad to say that Michael is a SPAMMER!
Michael put a lot of focus on his Email marketing. He has lots of autoresponder Emails set up in place to send promotional Emails to subscribers.
However, Michael is doing it ALL WRONG!
He is sending at least 2 to 3 promotional Emails per day to a single subscriber. All of them are just selling, selling and selling.
The correct way to do Email marketing is by building a relationship first. Offer value to your audience first before you ask for something in return.
That's why Gary Vee's concept of "Jab, jab, jab, right hook" is so powerful. Internet marketing today is no longer about promotion. It's more about building a relationship.
Unfortunately, Michael is not doing it the right way and you'll not learn such things from his products either.
Is 7 Figure Franchise a Scam?
To conclude, 7 Figure Franchise is NOT a scam because it has real legit contents within the members area. And it's possible for you to make real money.
But I really don't recommend this product because you're basically buying a franchise license to resell Michael's low quality products.
If you're looking to build your own legit business in a long run, buying Michael's products will not help. Instead, you'll be wasting your precious time and hard earned money.
You need to build a strong foundation first, instead of trying to make some easy money and get rich quick. That won't happen!
My #1 Recommendation
Like I've mentioned earlier on, Wealthy Affiliate is my top recommended platform for you to learn and earn from affiliate marketing.
Instead of spending $2K to buy a resell right and some training on traffic generation, you can join Wealthy Affiliate for Free and learn how to build your own website and how to really build your own business without relying on anybody.
In fact, with the help of Wealthy Affiliate...
I've personally created a 4-Figure Monthly Passive Income Stream and become financially independent at just 21 years old without any College degree or working experience!
Through my own hard work, I went from a broke restaurant waiter to living my dream laptop lifestyle in less than a year's time...
If you want to discover the secrets of how I did it at such a young age, click here!