How To Improve Website Ranking in Google: The Hidden Tip
There are already lots of guides out there discussing about how to improve website ranking in Google. I can tell you that the tips and tricks are endless, provided that nobody actually knows the exact Google algorithm in determining ranking. Google's algorithm is always updating to improve its accuracy as well.
Today, I'm not going to give you a lot of tips which other people have been talking about frequently. I'm just going to focus on ONE. One that is somewhat hidden and not many people focus on or even realize. Let's delve into it directly...
Power of Comments:
The Hidden Tip to Improve Website Ranking
Yes, the tip I'll be discussing with you today is "Comment".
We are all aware about the comment function in our websites but do you really know the purpose of comments and how to effectively utilize them for your benefits?
I'm going to tell you the 5 main benefits of comment, followed by 4 things you need to DO to reap the benefits of comments and improve your website ranking in Google effectively (the ultimate outcome we all want). So this is a real practical post for you to take action. You can apply directly onto your site after reading. Do pay close attention!
Benefit #1: More Natural Content For Your Post/Page
Do you know that the comments you get on your page are also natural contents that will be indexed in the search engines?
This means that the more comments you get, the more contents on your page can be indexed, and therefore more chance of getting ranked higher in search engines. The contents are considered part of the page or post.
(By the way, Google prefers long content rather than short ones. So longer and more contents will actually help you.)
Benefit #2: Engagement
Having regular comments on your page means a constant update of the page. Search engines see this as "Engagement". More engagements indicate search engines that your content is valuable and helpful to the audience, that's why they are willing to respond to you. Naturally, your page will be ranked higher in the search engines.
Benefit #3: Increase Trust From Your Prospects
If you have comments on your page and you always respond to them, there are two groups of people that will trust you more.
Firstly, those people who have left a comment and received your response will trust you more because they know you are real and are helping them.
Secondly, when people who are reading your website see that you have lots of comments, it can indicate to them that your website is popular and trustworthy.
Increasing your audience's trust allows you to convert prospects into customers easier.
Benefit #4: Customer Understanding
If you are selling or promoting products, allow your audience to comment and reply to their comments can help them to understand your products better and make a better buying decision.
On the other hand, you can also understand your prospects better. You will know what your prospects are looking for and what they want so that you can offer them more relevant help and products.
Know your prospects well.
You can create brilliant contents but if it doesn't solve your prospects' problem, it won't convert!
So make sure you switch on your comment system on pages you want people to comment and switch it off on pages you don't want comments.
Benefit #5: New Content Ideas
By reading people's comments on your page, you are receiving ideas from them. The questions they ask, the opinions they give, can offer you more content ideas you can write on in the future.
After understanding more about your prospects as mentioned in the previous point, you can then write even more posts to answer their question or simply build on their ideas to create more contents.
So, "Comment Engine" is really a suitable phrase to describe the power of comments. You can build more and more contents just from the comments you receive.
Have you gotten your Comment Engine ready?
How To Effectively Handle Your Comments?
After discussing 5 common benefits of comments, I'm sure you now understand how important and valuable comments are.
Remember, there are Gold in the comments!
Now, let's move on to the 4 Tips on how to effectively handle your comments...
Tip #1: Ask For It
Yes, you didn't hear me wrongly.
If you want more comments, it's best that you can say something like "Should you have any questions, do not hesitate to leave me a comment below and I will be more than willing to help you out" at the end of your post.
"Tell me what are your thoughts about (the topic of your post) in the comment below" works fine as well.
It's really that simple. Saying this at the end of the post has been proven to spur more discussion because it serves somewhat like a "Call-To-Action", you are telling people what to do.
A more advanced way is that you can ask your readers a relevant question for them to ponder and give their opinion. If you have a quality post and it manages to reach your target audience, you will definitely have lots of discussions going on (provided you have a targeted and decent traffic).
If you are observant enough, you will realize that there is one thing in common for all the posts by the gurus...
They all write content with INTENT. They make it very clear to the readers what to do after reading the post. There will always be a Call-to-Action. And asking people for comments is one of the way.
Tip #2: Reply To All Comments with Conversion Intent
Since comments are so important, make sure you go through each of them one-by-one and take some time to reply to them.
Apart from just merely replying, you should lead them to other pages or products when relevant. What this means is that when someone is asking something and there is another post or product that can help him or her, give them the link or hyperlink into your reply. There's nothing wrong to introduce another product to your reader in the comment if you are HELPING him or her.
The image above is the screenshot of the dashboard in WordPress. You can easily manage all the comments you have in one place which is very convenient. It allows you to hyperlink your text for you to lead people to other places to help them further.
WP-SpamShield is a good WordPress plugin to help you filter out the spams. As your comments increase, this can help you save time.
Also, a good strategy to adopt when you have lots of comments is that you set yourself some time per day (let say 15 minutes, depend on the amount of your comments) to reply as many comments as you can. And you only reply to comment during this period. This is to maximize your productivity!
Tip #3: Relevance Is Key
After WP-SpamShield has filtered out the spams for you, you still need to vet every new comments before approving and replying. There will still be comments that are totally irrelevant to your content.
You need to decide which are the comments that will not benefit your page. If there are signs in the comment that the guy did not read your content, you should get rid of that comment.
You cannot afford to have low value and irrelevant comments just to increase the number of comments on the page because it is still part of the page's content that will be ranked.
Quality comes first, then Quantity!
Maximal conversions happen as a result of relevance and a quality offer."
Tip #4: Handle Negative Comments Well
As you develop your site more, you will start to receive some negative comments. This is normal. Not everyone will agree with you.
Don't be demoralized. You should be happy instead!
Because it's a good opportunity for you to demonstrate your knowledge and profession. What you need to do is try to understand the reason for that negative comment. Try to empathize what the reader may be thinking and give more explanation, solution and help. If there's something you should improve, go improve it, and show it to your readers!
This is the most effective way that can improve your website and gain trust. If you can turn a reader from having negative thoughts towards your post to someone who not only agrees but also supports you. Hopefully, this person will help spread the words for you and help you promote your website eventually.
Isn't that the best outcome you want to achieve?
As long as the negative comment is relevant, you MUST approve it. Treasure this great opportunity to make things better. Another advantage of having negative comments is that it usually can encourage a lot of discussions and hence adding a lot more content to your page.
You must be aware of the difference between a NEGATIVE comment and a RUDE comment. If a comment is rude or it's simply a rant, by all means go ahead and trash it.
I've created an infographic to summarize the tips so far. Please feel free to share it in your social media if you find it useful.
The Benefit of Helping & Contributing
We've somewhat completed today's discussion on having comments on your website. But what about the other way round? Is there any benefit if I leave comments on other people's website?
Of course! And I recommend you to do that...
The most important benefit for you is the potential backlink you can get for your website.
When you comment on other people's website, there's usually a place for you to enter your website URL. Other people will then be able to see your website when they click on your name.
The above image is from my Google Search Console. I can see what are the sites that have links to my site. This is called backlink. The more quality backlinks you get, the higher you rank in Google.
After analyzing my Search Console results, I found out sites that I've left comment on before give me backlinks. This can contribute to your search engine optimization!
The tip here is that you should go and search for those sites that are within your niche. There are two things you can do here.
- Leave comments and get potential backlinks
- Network with these site owners
If there are authority site owners within your niche, networking with them can help your website a lot in the long term. You can work with them and submit guest posts which can give you even more quality backlinks. There are also chances that they will help you promote your website one way or another.
There are lots of benefits by networking with authority site owners. These are just a few.
A Real Life Example - Comments Improve Website Ranking
Before I end off today, let me give you a real example from a Wealthy Affiliate Member, proving to you that getting comments on your site really improves your website ranking in Google.
Your goal is not only to inform and sell to people, but to get them asking questions, discussing important and relevant topics, and leaving you feedback & reviews.
Remember, all readers can read your comments, not just the ones who commented. So, you are actually helping everyone!
Thanks for your time and please give me your thoughts below regarding "comments". What SEO tip do you have to share? 🙂
By the way, Wealthy Affiliate has a really great "Give & Take" Comment Platform. After you offer comments to others within the platform, you can request other people to comment for you. Add this system in your list to get your Comment Engine ready!