How To Improve Website Ranking in Google: The Hidden Tip | Smart Affiliate Success

How To Improve Website Ranking in Google: The Hidden Tip

There are already lots of guides out there discussing about how to improve website ranking in Google. I can tell you that the tips and tricks are endless, provided that nobody actually knows the exact Google algorithm in determining ranking. Google's algorithm is always updating to improve its accuracy as well.

Today, I'm not going to give you a lot of tips which other people have been talking about frequently. I'm just going to focus on ONE. One that is somewhat hidden and not many people focus on or even realize.​ Let's delve into it directly...


Power of Comments:
The Hidden Tip​ to Improve Website Ranking

Yes, the tip I'll be discussing with you today is "Comment".

We are all aware about the comment function in our websites but do you really know the purpose of comments and how to effectively utilize them for your benefits?​

I'm going to tell you the 5 main benefits of comment, followed by 4 things you need to DO to reap the benefits of comments and improve your website ranking in Google effectively (the ultimate outcome we all want).​ So this is a real practical post for you to take action. You can apply directly onto your site after reading. Do pay close attention!

Benefit #1: More Natural Content For Your Post/Page​

Do you know that the comments you get on your page are also natural contents that will be indexed in the search engines?

This means that the more comments you get, the more contents on your page can be indexed, and therefore more chance of getting ranked higher in search engines. The contents are considered part of the page or post.

(By the way, Google prefers long content rather than short ones. So longer and more contents will actually help you.)

Benefit #2: Engagement

Having regular comments on your page means a constant update of the page. Search engines see this as "Engagement". More engagements indicate search engines that your content is valuable and helpful to the audience, that's why they are willing to respond to you. Naturally, your page will be ranked higher in the search engines.

​Benefit #3: Increase Trust From Your Prospects

​If you have comments on your page and you always respond to them, there are two groups of people that will trust you more.

Firstly, those people who have left a comment and received your response will trust you more because they know you are real and are helping them.

Secondly, when people who are reading your website see that you have lots of comments, it can indicate to them that your website is popular and trustworthy. 

Increasing your audience's trust allows you to convert prospects into customers easier.

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Benefit #4: Customer Understanding

If you are selling or promoting products, allow your audience to comment and reply to their comments can help them to understand your products better and make a better buying decision.

On the other hand, you can also understand your prospects better. You will know what your prospects are looking for and what they want so that you can offer them more relevant help and products.​

Know your prospects well.​

You can create brilliant contents but if it doesn't solve your prospects' problem, it won't convert!

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So make sure you switch on your comment system on pages you want people to comment and switch it off on pages you don't want comments.

Benefit #5: New Content Ideas​

By reading people's comments on your page, you are receiving ideas from them. The questions they ask, the opinions they give, can offer you more content ideas you can write on in the future.

After understanding more about your prospects as mentioned in the previous point, you can then write even more posts to answer their question or simply build on their ideas to create more contents.​

So, "Comment Engine" is really a suitable phrase to describe the power of comments. You can build more and more contents just from the comments you receive.

Have you gotten your Comment Engine ready?

How To Effectively Handle Your Comments?

After discussing 5 common benefits of comments, I'm sure you now understand how important and valuable comments are.

Remember, there are Gold in the comments!

Now, let's move on to the 4 Tips on how to effectively handle your comments...

Tip #1: Ask For It

Yes, you didn't hear me wrongly.

​If you want more comments, it's best that you can say something like "Should you have any questions, do not hesitate to leave me a comment below and I will be more than willing to help you out" at the end of your post. 

"Tell me what are your thoughts about (the topic of your post) in the comment below" works fine as well.

It's really that simple. Saying this at the end of the post has been proven to spur more discussion because it serves somewhat like a "Call-To-Action", you are telling people what to do.

A more advanced way is that you can ask your readers a relevant question for them to ponder and give their opinion. If you have a quality post and it manages to reach your target audience, you will definitely have lots of discussions going on (provided you have a targeted and decent traffic).

If you are observant enough, you will realize that there is one thing in common for all the posts by the gurus...

They all write content with INTENT. They make it very clear to the readers what to do after reading the post. There will always be a Call-to-Action. And asking people for comments is one of t​he way.

Tip #2: Reply To All Comments with Conversion Intent

Since comments are so important, make sure you go through each of them one-by-one and take some time to reply to them.

Apart from just merely replying, you should ​lead them to other pages or products when relevant. What this means is that when someone is asking something and there is another post or product that can help him or her, give them the link or hyperlink into your reply. There's nothing wrong to introduce another product to your reader in the comment if you are HELPING him or her.


Comment Editor in WordPress

​The image above is the screenshot of the dashboard in WordPress. You can easily manage all the comments you have in one place which is very convenient. It allows you to hyperlink your text for you to lead people to other places to help them further.

WP-SpamShield ​is a good WordPress plugin to help you filter out the spams. As your comments increase, this can help you save time.

Also, ​a good strategy to adopt when you have lots of comments is that you set yourself some time per day (let say 15 minutes, depend on the amount of your comments) to reply as many comments as you can. And you only reply to comment during this period. This is to maximize your productivity!

Tip #3: Relevance Is Key

After WP-SpamShield has filtered out the spams for you, you still need to vet every new comments before approving and replying. There will still be comments that are totally irrelevant to your content.

You need to decide which are the comments that will not benefit your page. If there are signs in the comment that the guy did not read your content, you should get rid of that comment.

You cannot afford to have low value and irrelevant comments just to increase the number of comments on the page because it is still part of the page's content that will be ranked.

Quality comes first, then Quantity!

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Maximal conversions happen as a result of relevance and a quality offer."

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Tip #4: Handle Negative Comments Well​

As you develop your site more, you will start to receive some negative comments. This is normal. Not everyone will agree with you.

Don't be demoralized. You should be happy instead!

Because it's a good opportunity for you to demonstrate your knowledge and profession. What you need to do is try to understand the reason for that negative comment. Try to empathize what the reader may be thinking and give more explanation, solution and help. If there's something you should improve, go improve it, and show it to your readers!

This is the most effective way that can improve your website and gain trust. If you can turn a reader from having negative thoughts towards your post to someone who not only agrees but also supports you. Hopefully, this person will help spread the words for you and help you promote your website eventually.

Isn't that the best outcome you want to achieve?​

As long as the negative comment is relevant, you MUST approve it.​ Treasure this great opportunity to make things better. Another advantage of having negative comments is that it usually can encourage a lot of discussions and hence adding a lot more content to your page.


You must be aware of the difference between a NEGATIVE comment and a RUDE comment. If a comment is rude or it's simply a rant, by all means go ahead and trash it.​

I've created an infographic to summarize the tips so far. Please feel free to share it in your social media if you find it useful.

improve website ranking in google - the power of comments infographic

The Benefit of Helping & Contributing

We've somewhat completed today's discussion on having comments on your website. But what about the other way round? Is there any benefit if I leave comments on other people's website?

Of course! And I recommend you to do that...

​The most important benefit for you is the potential backlink you can get for your website.

When you comment on other people's website, there's usually a place for you to enter your website URL. Other people will then be able to see your website when they click on your name.

Although these links are usually "nofollow" links, there are still some that are "dofollow".​ (Click here to learn more about nofollow and dofollow)

backlinks from leaving comments

The above image is from my Google Search Console. I can see what are the sites that have links to my site. This is called backlink. The more quality backlinks you get, the higher you rank in Google.

​After analyzing my Search Console results, I found out sites that I've left comment on before give me backlinks. This can contribute to your search engine optimization!

The tip here is that you should go and search for those sites that are within your niche. There are two things you can do here.

  1. Leave comments and get potential backlinks
  2. Network with these site owners​

If there are authority site owners within your niche, networking with them can help your website a lot in the long term. You can work with them and submit guest posts which can give you even more quality backlinks. There are also chances that they will help you promote your website one way or another.

There are lots of benefits by networking with authority site owners.​ These are just a few.

A Real Life Example - Comments Improve Website Ranking

Before I end off today, let me give you a real example from a Wealthy Affiliate Member, proving to you that getting comments on your site really improves your website ranking in Google.

Real Life Example - The Power of Comments!​ >>


Your goal is not only to inform and sell to people, but to get them asking questions, discussing important and relevant topics, and leaving you feedback & reviews.

Remember, all readers can read your comments, not just the ones who commented. So, you are actually helping everyone!​

Thanks for your time and please give me your thoughts below regarding "comments". What SEO tip do you have to share? 🙂

By the way, Wealthy Affiliate has a really great "Give & Take" Comment Platform. After you offer comments to others within the platform, you can request other people to comment for you. Add this system in your list to get your Comment Engine ready!

Jerry Huang

Jerry is a young aspiring Internet Entrepreneur who started his online business at the age of 18. He is currently a Full-time Affiliate Marketer at Wealthy Affiliate, a community to help anyone start their own online business without prior experience. He actually achieved Financial Independence at the young age of 21. Read more about his story here!

Click Here to Leave a Comment Below 27 comments
Timothy Gagnon - January 18, 2017

Blog comments are important when it comes to building a community around your website, but I know a lot of websites that disable comments entirely and still rank well in search engines. Still, I think it’s still a good idea to focus on getting comments on your website because it shows people that your website is active and not abandoned. Thanks for writing this article about blog comments!

    Jerry Huang - January 18, 2017

    Hi Timothy,
    Some websites disallow comments but that doesn’t mean they won’t rank well. After all, engagement is just one out of the many factors in their ranking algorithm. Different factor has different weight as well.

    Some sites disallow comments may have their own reasons. For example, it’s not a normal blog website. It’s a company’s main website which serves to introduce people and guide people. There isn’t a need for comments.

    That’s why there’s an option to allow and disallow comments. I do have some pages on my sites that don’t allow comments. You just need to think about the purpose of your site and page to decide whether you want a comment section or not.

    Nevertheless, for normal blogs, it’s best to allow comments. Engagement is definitely important in ranking. You just need to be clear about your purpose.

    Thanks for stopping by and raising up this great point.

Lorraine - January 4, 2017

Hi Jerry,
Good work. You have very interesting insights about comments. I want to talk about two of the points here – Negative comments and how comments can guide us in the market.
1. Negative comments. There are people who dedicate to talk a bad experience on a product or service you sell, just to get a free product or service.
2. The comments can tell you where the market is going. For example a brand that have two products with the “same result” one is cheaper and the other more expensive. If you have a lot of comments about the cheaper one, it may indicate something to you.

    Jerry Huang - January 4, 2017

    Hi Lorraine,
    Thanks for reading and leaving a comment.

    The points you talked about are quite narrow. You are just giving specific example of scenarios. And I don’t really understand what you want to express.

    What I want to focus on here is the main benefits of having comments and how people can go about optimizing their page/post.

Ed - December 30, 2016

Great read Jerry!
I never thought of utilizing my comment section to get new ideas on problems that I could solve for my readers. I will be sure to use my “comment engine” from now on. Your post is very inspiring.



    Jerry Huang - December 30, 2016

    Hi Ed,
    Glad that you find it inspiring and you learnt something new. I’ve never thought of utilizing comments to get new content ideas before. But after learning from Kyle’s training at Wealthy Affiliate, I then understand more thoroughly the power of comments. It really helped me a lot in building my online business.

    Thanks for stopping by and leaving a comment!

Simon - December 29, 2016

Hi Jerry,
This is a superb post you have written here regarding the comment section.

I think this subject is the most overlooked part of blogging. You will increase rankings if you provide engaging posts so it’s a good idea to get the ball rolling.

When you join the Wealthy Affiliate platform there is the most interactive platform going where members interact on each others posts.

Everytime I publish a post I head off over to this platform and interact on other members websites and they reciprocate the favour on mine.

Powerful stuff where members help each other succeed.
Thanks Jerry,

    Jerry Huang - December 30, 2016

    Hi Simon,
    Thanks for reading and leaving this great comment.

    I agree that we Wealthy Affiliate members really benefit a lot from the system its Co-founders Kyle & Carson have developed. Not only the professional education but also the technical support. I’m pretty sure there isn’t any platform out there that has this interactive system where members can truly help one another’s website rank. This is awesome stuff!

John - December 29, 2016

Great Information on the importance and need for comments on your site.
Very Informative, thanks for the information



    Jerry Huang - December 29, 2016

    No problem John,
    It’s my pleasure to help:)

Andy - December 28, 2016

Great post, Jerry. I always knew that comments give you a chance to interact with your readers, but I never really thought of them as a means to improve search engine ranking. It does make sense, though.

    Jerry Huang - December 28, 2016

    Hey Andy,
    Thanks for leaving a comment.

    I bet you will treasure and pay more attention to comment from now on 🙂

    Good luck!

Deraj - December 27, 2016

Wow, thanks a lot, especially providing details about how important comments are in a website.

    Jerry Huang - December 27, 2016

    Hi Deraj,
    Hope that it helps you.
    Thanks for stopping by and comment:)

    All the best!

Brovski - December 27, 2016

Great info mate, this has helped me a lot. I will be sharing this info so others can learn from your wisdom. All the best.

    Jerry Huang - December 27, 2016

    Hey Brovski,
    So glad that this helped you a lot. Really appreciate that you can share it with others 🙂

JT - December 26, 2016

Hey Jerry,
You provided some really valuable info in your post – I learned a lot. You got a clean, hands-on approach and I’ll be back for more.
Keep up the good work,

    Jerry Huang - December 27, 2016

    Hi JT,
    Thanks for your compliment! Do come back for more tips 🙂

Norman Richards - December 26, 2016

Hello and thanks for sharing, you have a lot of great and detailed information here and I really enjoyed your post. This is a great post because it strikes at the heart of being or having a good index in the search engines. Keep up the good work!

    Jerry Huang - December 26, 2016

    Hi Norman,
    Thanks for reading and leaving a comment. I appreciate that.

    Glad that you enjoyed it and hope it helps you in your future posts. Actually, you can take some time to go back and review all your comments and do the necessary editing. All these small effort do add up to your eventual success 🙂

    All the best,

Lillian - December 25, 2016

Cannot agree with you more. Very informative and will give better insights to internet marketers to pay more attention to their comments section.

    Jerry Huang - December 25, 2016

    Thank you Lillian for your comment.
    I’m glad you find this helpful. Wish you all the best and Merry Christmas!

Anis Chity - December 25, 2016

Comments are really powerful and will skyrocket your SEO if you get lots of them on your posts.

Unfortunately, most people are looking for shortcuts that only lead to trash their sites.

Buying traffic and building backlinks don’t really work. You are better off getting social shares and comments!

Thanks for these actionable tips! Lots of stuff to learn from you mate 🙂

Merry Christmas and happy holidays

    Jerry Huang - December 25, 2016

    Hi Anis,
    I agree with you. Buying traffic and building low quality backlinks will really harm your website as of today. These strategies exist because they used to work in the past when Google is not so “smart” yet. Today, being truly honest and authentic in helping people is the only way you can win Google’s trust on you. As you’ve said, social shares and comments are really great for your site.

    Thanks for reading and I’m glad that this helps you.

    Merry Christmas and happy holidays to you too 🙂

Asen - December 25, 2016

Hey Jerry,

Thank you very much for your useful tips.
I didn’t realize until now the importance of website comments.
Are there any other tips a part of the site comments which can be helpful in increasing the page rank in SERPS?

    Jerry Huang - December 25, 2016

    Hey Asen,
    A lot of people didn’t realize the power of comments on your site so I’m putting this up in detail to help. I’m glad that you are inspired by this.

    I’ve consolidated all the tips I have to share for now in the post. So I don’t really have any at this point. If there is, I would have already included it in the post.

    But just a reminder…

    You should read the comments you received fully and go edit those grammatical and spelling mistakes. I realized a lot of people are not really concerned about these errors so they are not careful when leaving comments. Making sure all your comments are “in good condition” is also one thing you should take note of.

    You won’t see all your efforts pay off in the short term. But in the long term, your efforts will definitely reflect on your SERP rankings and your passive income online.

    Thanks for your comment and I wish you all the best. Happy holidays!


    Jerry Huang - December 25, 2016

    Oh yes, one more thing I just remembered.

    Make sure you have switched on your comment system in every post that you want people to comment on. Just a while ago, I then realized that I didn’t “allow comments” for this post. Really careless mistake.

    Also, you can do a random comment test. Log out and try to leave a test comment on your own website to see if the comment system is working. It has happened to me before that my site was totally unable to receive comments despite I’ve switched on the comment system and all the settings are in place.

    There was a problem with my server. I contacted the support and they took a while to find out the issue and fix it on their end.

    That was very annoying and a really unpleasant experience. Anyway, just remember to check whether your comment system is working fine.


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