Facebook Digital Marketing Course for Small Business Without Breaking the Bank
These days, people want to make the most out of every opportunity so they can make money online.
After looking into academy WebMarketing123.com or some other similar sites, you might want to enroll in any of the several Facebook digital marketing courses that it has to offer for small business owners like you.
Doing online courses are expensive but here are some ways to spare your savings...
1. Facebook and Instagram Free Online Marketing Courses
Facebook knows that a core part of its audience consists of businesses like yours looking to promote their brand across the said social media platform effectively and it decided to offer several courses on Facebook marketing for free.
Instagram even has a category of its own given that Facebook bought it for a billion dollars back in 2012.
So not only would you learn how to do digital marketing on Facebook but Instagram as well.
If you’ve already opened a Facebook account, you’ll only need to select a particular business goal that you have in mind and it’ll steer you towards digital marketing courses that can help fulfill said objective.
If you haven’t come up with a definite business goal, no need to worry as Facebook has broken down all of their courses into several categories such as building awareness, and increasing online sales, to name but a few.
However, as Facebook’s official online marketing courses are for free, you might not learn any advanced strategies from them but you’ll get the basics.
2. The Complete Facebook Ads Course - Beginner to Advanced
Online learning platform Udemy might not offer each of their thousands of courses for free, but there are valuable courses available.
One of those courses that they provide for less than 200 dollars is A Beginner to Advanced Facebook Ads Complete Course whose aim is to help you master the art of advertising your small business on Facebook (and Instagram as well, by extension).
The said course will teach you how to set up your first Facebook marketing campaign, generate leads, formulate advanced targeting strategies, track conversions, and so much more.
You’ll need to set aside at least six hours to watch every video tutorial that the course’s creators had made. You can do six hours in one sitting or consume them in staggered portions as you can access the course’s video tutorials anytime you feel like doing so.
The Complete Facebook Ads Course – Beginner to Advanced also comes with two articles for you to read as well as quizzes for you to answer.
You’ll get to receive a downloadable certificate of completion from Udemy once you’ve successfully finished the said course.
3. Facebook Ads and Facebook Marketing Mastery 2018
Facebook Ads and Facebook Marketing Mastery 2018 might initially seem to you as similar to the previously mentioned course. Both courses share the same price of 200 dollars and learning platform that is Udemy after all.
Udemy will provide you lifetime access to the entire course after you’ve paid for it. So watching the video lessons included in it whenever your schedule would allow you to do so shouldn’t be a problem for you.
But compared to The Complete Facebook Ads Course – Beginner to Advanced, the Facebook Ads and Facebook Marketing Mastery 2018 includes 14.5 hours of video tutorials, 15 articles, and three downloadable resources for you to consume.
However, since it would be impractical to finish those 14.5 hours of video tutorials in one sitting, you have no choice but to take them piecemeal.
Another reason for you to consider availing of Facebook Ads and Facebook Marketing Mastery 2018 is that its creator adds new lectures to it every month. You’ll thus get up-to-date information about any changes that might occur anytime in the world of Facebook digital marketing, unlike most other courses that don’t provide any updates at all.
4. Advertising on Facebook
On the other hand, 6 or 14.5 hours of video tutorials might feel like overkill to you, especially if you’ve got a hectic schedule running your small business. You can settle instead for a Facebook digital marketing course called Advertising on Facebook as offered by LinkedIn Learning (formerly Lynda.com).
With only a mere 1.75 hours of video lessons, you’ll get to learn how Facebook ads work, how to create one for your business, and what best practices you need to implement for your marketing efforts in the said social media platform to become successful.
In case you find it difficult to follow along, Advertising on Facebook’s creator has provided transcripts for each video tutorial that you can read instead. You can also watch all video lessons in the said course even if you’re in a place with a weak or no Internet connection as long as you download LinkedIn Learning mobile app available for both Android and iOS users.
You won’t need to shell out 200 dollars at all to attend Advertising on Facebook as you can do so when you avail of LinkedIn Learning’s one-month free trial.
Even if you think you already know a lot about digital marketing as applied to Facebook, there might come a time when you’ll wish you took a course related to it.
After all, your small business might encounter something along the way that no amount of reading various articles about Facebook digital marketing had covered at all.
However, it’s also understandable if you don’t want to spend on an overpriced course that won’t teach you what you need to know.
That’s why you have the power to choose from any of the Facebook digital marketing courses that you can afford.